Can anyone explain this?

Question

Please explain to me the Rights of Buyers to choose :)

Answer 1

In a free market system the free part is freedom.
The buyer is free to choose WHAT she wants to buy, and WHO she wants to buy it from. She is also able to choose HOW MUCH she is willing to spend.
Basically, since the producer wants what the consumer has, (money) the consumer has the power in the relationship to make choices. The producer attempts to gain back some of that power through brand loyalty (created through advertising), or buy creating a scarce environment for their product (Tickle-Me Elmos right before Christmas for example).

Hope this helps!
Good luck

Answer 2

This indicates that buyers are free to make their own choices about their purchases. While this may seem intuitive, consider that individuals do not always have this right. Citizens of command economies, such as the Soviet Union, do not always have this right. Since the state owned most of the industries, competitive goods were kept off the market, so an individual either purchased the good that was there, or went without. There was little competition, thus, there was little choice. Consider too regulated industries in the United States. For many years, individuals did not have the right to choose who provided their cable service or their electricity and thus they were forced to pay what the company in control said or go without. Now that these industries have been deregulated in some areas of the country, there is a choice and buyers are able to make a decision based upon the competing offers.

So, what this really boils down to is competition. The buyer has the right to choose because producers have the right to compete with each other to make a profit.