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It is an example of a Private-Label product. Sears uses Private - Label Branding on Certain product lines such as Craftsman tools, and Kenmore appliances to distinguish there products in the market place, Thus the products piggyback on the strong reputation of Sears, and customer brand loyalty, and gain there own respected place in the market.

2007-02-28 12:42:32 · answer #1 · answered by apreston60 5 · 0 0

1

2016-12-25 23:50:50 · answer #2 · answered by Anonymous · 0 0

Craftsman has a online store where you can buy direct. You can buy on eBay, and Amazon also. Sears recently announced that they will sell Craftsman tools through Ace Hardware now. If you have the net do a Yahoo search for Craftsman tools.

2016-03-16 02:14:59 · answer #3 · answered by Anonymous · 0 0

craftsman tools sold branded sears

2016-02-01 03:02:06 · answer #4 · answered by ? 3 · 0 0

Private Label or store brand

2007-02-28 14:23:35 · answer #5 · answered by Miss Taryn 3 · 0 0

Way to sell more tools

2007-02-28 12:08:52 · answer #6 · answered by Anonymous · 0 0

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