You are responsible for advising the board of a UK transport company on strategic developments in their market.
Significant changes in the European business environment have highlighted the need for the board to carry out a strategic review of emerging opportunities and threats. You have been asked to prepare a position paper for the forthcoming board meeting.
The board want to consider two related topics:
•The changes in the European Business environment that have an impact on the transport industry
•An assessment of the opportunities and threats which these changes create
Some issues you might consider addressing are:
•What new opportunities will emerge over the next five years – how do their characteristics compare with current markets?
•Will your existing customers have access to a wider choice of alternative suppliers?
•How will your competitors react - will the changes in the European market bring you into contact with new competitors, from Europe, from outside Europe
2007-02-27
04:00:04
·
1 answers
·
asked by
christine s
1
in
Business & Finance
➔ Corporations