help - marketing class question ---- 10 points??

Question

I have to take a current restaurant (Quaker Steak and Lube - but the restaurant doesnt matter)
whats the difference between PERSONAL promotion and NON-PERSONAL promotion?
and could u give some examples????
wat would like mail, newspapers, e-mail, TV, etc. .
thanx!!!!?

Answer 1

I would geuss that personal promotion is directed at certain demographics, IE citizens discounts ect. Non personal would be 10.95 for a steak buffet for a limited time ( open offer for anyone) . You might check this to make sure, but that would be my answer. As far as mail, like when marlboro sends you cupons or something for your birthday, its targeted, and then non personal would be ATTN: Homeowner.