The "Magic Bullet theory" or "Hypodermic Needle Theory" of the mass media. Who coined this theory?

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The "Magic Bullet theory" or "Hypodermic Needle Theory" of the mass media. Who coined this theory?

The theory mentioned above appears to have extensive information and examples supporting it available but I can not find out who it is attributable to.

2007-02-26 05:24:29 · 2 answers · asked by stuartie74 2 in Social Science ➔ Sociology

2 answers

read all about it here:
http://www.colostate.edu/Depts/Speech/rccs/theory29.htm

and a bit more here:
http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Mass%20Media/Hypodermic_Needle_Theory.doc/

2007-02-26 05:32:38 · answer #1 · answered by dave a 5 · 2⤊ 0⤋

Bullet Theory Media

2016-10-31 23:52:31 · answer #2 · answered by Anonymous · 0⤊ 0⤋