De Geneneres---?

Question

Do you think she enjoyed the red carpet?

Answer 1

While I'm sure she's happy to have this accomplishment, I don't think it's an ego thing but just a normal, human reaction.

Answer 2

Heading into the weekend, ABC can feel proud of itself for selling out so quickly.

With regard to Oscar airtime, that is. As of a few weeks ago, the network had booked a full slate of advertisers for Sunday's 79th Annual Academy Awards telecast, with 30-second spots selling for a maximum $1.7 million apiece, a slight up-tick from last year's $1.6 million.

Those aren't $2.6 million Super Bowl numbers, mind you, but it shows that no matter who's hosting, who's nominated or who's wearing what, the Oscars is the only annual television event that rivals the NFL championship as far as Madison Avenue is concerned.

Actually, this year's Academy Awards sold out faster than the Super Bowl on CBS, which was still trying to plug holes in its commercial lineup just a few days before the game. ABC, meanwhile, even has a waiting list going.

So, what is it about Hollywood's biggest night that has brands such as Pepsi, Coca-Cola, American Express and General Motors clamoring for multiple 30-second spots less than a month after dropping many wads of cash to advertise during the Super Bowl? (MasterCard, in fact, decided to forego the pigskin this year, and instead is launching a new Priceless campaign with help from the little gold man.)

The fact that Emmy favorite Ellen DeGeneres is hosting and that this year's nominated films are pretty packed with star power, both in front of and behind the camera, plays a part, of course, as there is always marginal ad revenue that will ebb and flow according to the overall buzz created by who's going to be walking the red carpet.

But regardless of pre-ceremony chatter, ABC is raking in the millions once again for a variety of reasons.

First of all, even in the YouTube/TiVo era, the Oscars, like the Super Bowl, remains a marquee television event—it's regularly watched by tens of millions of people, the majority of whom want to watch it live and are tuning in because they're genuinely interested in the broadcast's subject matter, be it film, A-listers or evening wear.

"Just the level of interest that people bring to the television set, I think advertisers feel that there's a halo effect or rub-off effect on their commercials," Jon Swallen, senior VP of research for TNS Media Intelligence, told E! Online. "It's an increasingly rare event to have these kinds of tent-pole programs that can bring in large numbers of viewers."

According to a TNS study on Academy Awards advertising trends over the past 12 years, the Oscars has had a 77 percent retention rate among deep-pocket advertisers, higher than the Super Bowl (62 percent) or the World Series (67 percent).

That level of loyalty is due in part to the unparalleled environment the Oscars provides. Not only is glam the name of the game, but with fewer minutes-per-hour devoted to commercials than during the Super Bowl, advertisers have more time to shine and have a better chance at category exclusivity.

Answer 3

not sure she was on the red carpet I think she was in back rehearsing I saw portia all by herself

Answer 4

She is a fun person and always seem to enjoy what she does.

Answer 5

I hope she did because she deserves it.. Ellen is so full of life and laughter, we should all take a lesson from her. She is a very funny person.

Answer 6

i thought she did great! She's so funny! Didn't see her on the red carpet...

Answer 7

Well she was backstage, I thought Portia looked great mmmm wondering if they would like a threesome....LOL♥

Answer 8

I think she enjoys everything... what a fun lady.

Answer 9

umm well to tell ya da truth i didnt watch that but she propably made jokes.

Answer 10

O yea