British Airways Marketing Position?

Question

COUld anyone plse help me with this research. I am looking for BA markting Objective and its position within the market.

I've been search around but have no answer. BA not even provide report about this area.

Answer 1

I have to agree with 'beachloveric' in terms of the atrocious service that BA consistently deliver, but nevertheless ... in answer to your query I believe they're still operating with the core objective of maintaining global number one position, expressed as "the world's favourite airline". I don't know where you're writing from, or if that's their global objective, but that's certainly been the push in the UK.

I believe they still have the number one position, but they've suffered significantly since the success of cheap short haul competitors in Europe, like Easyjet and Ryanair, and even British Midlands revamped 'BMI'. With long haul, Virgin and other European competitors have also cut into their, often complacent, market dominance.

Because of this their advertising and marketing has seen a more diluted brand message over the last few years, as they've tried to capitalise on key holiday periods with short term retail offers.

Have you tried the Superbrands website? They often have free introductory brand case studies, which might give you the basic information you're after. My computer's a bit slow right now, but I think it's www.superbrands.com (or ".co.uk"). Good luck!

Answer 2

Maybe they don't have one! I would not be surprised. They are lacking in other areas like customer service and don;t seem to care so why should they push themselves in marketing. I once flew from London to Los Angeles without anything to eat as they had ran out of meals halfway up the aircraft. When I complained I was offered the cheese basket from first class. Why don;t you look at Virgin Airlines Marketing Objective that would be much more interesting. I know for a fact they employee marketing officers here in the US as well as at HQ in London.

Answer 3

hey! you're the picture of me! i'm Khylee, a boy inspite of the call and that i'm 14 besides. I also wanna be a pilot for British airways because i imagine they're so cool, and they perform the present planes in a great form. per chance i'd fly with you in some unspecified time sooner or later. besides, answering your question, you want a 4 year college degree and also you want 40-60 hours of flight time at flight college and a usual classification medical certificate (???) and extra flight time, a private licence and 500-1000 flight hours. you could favor many extra issues besides. i wish I answered your question. It became awesome understanding someone accessible wanted an similar job as me.

Answer 4

Follow the source and that will be the backbone for your search

Answer 5

Is it not obvious in its name itself? They also claim to be full service global airline.

Answer 6

that probably europe's biggest airline