2007-02-23 14:16:02 · 25 answers · asked by multipły 6 in Dining Out ➔ Fast Food
Alive and well in La Grange, Texas.
Taco Bell replaces top executive and Chihuahua, too
Back to the boneyard: Taco Bell's chalupa-loving Chihuahua campaign is scrapped
July 19, 2000
Web posted at: 8:44 AM EDT (1244 GMT)
LOS ANGELES (AP) -- Drop the Chihuahua!
In a surprise announcement Tuesday, Taco Bell Corp. said it has decided to replace its top executive and the advertising agency that introduced the chalupa-loving talking pup in commercials.
Peter C. Waller, president of the Irvine-based fast-food chain since 1997, will be replaced by Emil Brolick, 52, a 12-year veteran at Wendy's International Inc. who has overseen product development and strategy at the burger chain.
The Chihuahua, known for his trademark slogan "yo quiero Taco Bell," will not play a prominent role in future ad campaigns, though it might get a cameo role now and then, said David E. Novak, chairman of Taco Bell's parent company, Tricon Restaurants International.
(From Wikipedia)
Despite the dog becoming a popular pop icon, the restaurant's declining sales caused the company to retire the role and replace with new advertisements. It did cause a few rumors that the dog was retired after an accident. It was also rumored that the model "Gidget" had passed away, but Taco Bell denies this, saying the dog is currently living with owners in La Grange, Texas.
2007-02-23 15:23:38 · answer #1 · answered by jbrandtc 5 · 1⤊ 2⤋
Yes, the dog died. But, in 2000, some Hispanic groups complained about the use of a chihuahua with a Spanish accent as being a negative stereotype. So, Taco Bell discontinued using the dog in their marketing.
2016-05-24 04:26:46 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Taco Bell got sued for using the idea without paying the two guys who came up with it. Rather then having to pay the guys more royalties, they got rid of the dog.
2007-02-24 10:40:01 · answer #3 · answered by cna2rn78 3 · 0⤊ 0⤋
He had his 15 minutes of fame and now Taco Bell has moved onto a new advertising strategy. Nothing lasts forever especially in the world of advertising.
2007-02-23 17:20:16 · answer #4 · answered by patti duke 7 · 0⤊ 0⤋
Taco Bell temporarily ran out of taco meat and well.....lol
2007-02-24 06:10:05 · answer #5 · answered by Anonymous · 0⤊ 0⤋
He's probably why people were getting sick. It wasn't ecoli or anything, it was his meat in the taco.
And everyone knows that mexico isn't the cleanest place ever, what would make a dog from there clean?
haha...the ecoli was a cover-up, OBV. =)
2007-02-23 15:45:56 · answer #6 · answered by Karen 2 · 0⤊ 0⤋
I heard that he got hit by a car and they scraped him off the road and fried him up and served him to costumers and now there is a huge lawsuit over the whole ordeal.
2007-02-25 05:30:18 · answer #7 · answered by Andrew B 3 · 0⤊ 0⤋
I think it got played out. It was just a short promotion thing I guess. He might come back every few years like the Energizer Bunny. lol
2007-02-24 02:21:51 · answer #8 · answered by TRULEY MADLY DEEPLEY 5 · 0⤊ 0⤋
he was in the taco bell bag richard gerr thought it to be a toy and guess what pop goes the weisel
2007-02-23 14:33:42 · answer #9 · answered by ashkicker420 3 · 0⤊ 1⤋
He was not here legally so they kicked him back to Mexico. He could not fight about it because he only spoke Spanish. But I rescued him and turned him into a girl and now I have a lovely chiuahuah girl named Rowdee. She's my baby girl. LOL
2007-02-23 14:50:13 · answer #10 · answered by just a pepsi addict 1 · 2⤊ 0⤋