Does anyone know the logic behind releasing Spiderman 3, Shrek 3 and Pirates 3 all in the same month?

Question

How are they going to break records when one week, one will make 90 million or more but the very next week, the other one stands to make 120 million so what will the previous one do? It will fall hard from 90 million. The 3 biggest movies of the year all in one month. I mean is this the Twilight Zone Or what?

Answer 1

it falls in the month of may and of course memorial day weekend is in that month. that's been the month that has made the most money in the past couple of years.

Answer 2

Even though they will be number two after one week, all the films stand to make more in the long run. If they were released with three weeks of crappy movies released after it, less people will go on the opening weekend and potentially they will wait for video if too much time has passed. If you release it one week before another film that will gross 100 million, than your total could end up as the highest opening weekend ever - what a great marketing tool to have.

Ultimately it is all about money based on opening weekend numbers. If a film grosses 100 million or is the best opening weekend ever, than it must be good (or so people will think), and people will call it a success no matter what critics say, or what film comes out the following weekend.
But if a film opens at 80 million (and is expected to top 100 million) than the press would call it a "flop" and there are many people who would stay home and wait for video...or not see it. It sounds crazy but that 20 million difference makes or breaks a films total grosses.

Answer 3

It's competition. Each studio believes they have the bigger, best movie that will get the most attendance. This is the Huge Box Office time of year, early summer when most kids are out of school and it's hot out - people go to a lot more movies - so these big "tentpole" films are all planned for late May, June and Early July.

It could hurt the box office of the films to come out early if they're not as good - like last year when Pirates 2 came out a week after Superman Returns... Pirates was stronger and dominated theaters for weeks afterwards... Superman's numbers just faded...

We'll see if any of the big 3 change their schedules between now and summer or if they just battle it out. (Though Shrek will be a little protected because it has a younger audience...)

Answer 4

a million. Pirates of the Carribean: At Worlds end 2. Shrek 3. Spiderman 3 (Shrek has lengthy gone so a recommendations because it ought to pass already without turning out to be stupid and boring - Spiderman is spiderman, no longer some thing knew there - Pirates is a thoroughly new and unique type of leisure which hasn't ever been performed earlier. it would come out on genuine)

Answer 5

It would be NICE if they would focus on giving us quality movies, rather than trying to break box office numbers. "Pirates II" might have broken records, but it lacked in plot and character development. It just regurgitated jokes from part one and left so many plot holes that it wasn't even funny. It was a typical Disney craptacular sequel that should have never been made.

Answer 6

If they are produced by different companies, one shouldn't expect those companies to know what another company is going to do until it's announced. But once a company has announced its own plans, they can't back down when another oops into the same plan: it would like like cowardice in the face of the enemy and their stockholders would have them courtmartialed.

What, did they all pick Memorial Day weekend?

Answer 7

it is competing companies trying to upstage each other. releasing in may gives the movie 3 whole summer months to grab crowds. they will all be successful, but not as much as they could be with a christmas release.