What do I need to add to my site to get better positioning on these engines?
(I already use pay-per-click, but am also looking to learn how to get high positioning outside of the sponsered match area)
Any input is greatly appreciated! Thanks!
2007-02-23 07:17:37 · 4 answers · asked by filotofo 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Hi,
In the past the most effective was on-site optimization(tweaking your sites html code, for example: increasing keyword density, changing titles[huge even now], and making your content as clear as possible].
Currently Search Engines look much more on anchor texts, click-able text in link. More links with phrase you aim for you will get, more relevant you will be.
How it works?
Simply SEs measure how many links you have and with what anchor texts they link to you. Than they look at links relevancy, so you wont get much from getting link from site about flowers to site about cars so don't bother with it.
The ranking power is important also, you can expect to get much better results by getting a link from high ranking site than from one that isn't even indexed.
Linking is biggest case now but recent studies show that some more developed SEs like Google[hmmm... currently only Google] are getting more and more concerned about content as they created some advanced algorithms that allow them to rank relevancy and quality of material.
Hope that this information helped you at least a bit, if not Google Search Engine Optimization.
Anthony Dakito,
http://www.dayjobkillerreviewed.info
2007-02-23 08:59:52 · answer #1 · answered by DiAnthony 1 · 0⤊ 0⤋
Actually your company's website will be first in line (that is, if a person(s) search criteria is met by results on yout page. It's hard to explain, but 99% of webhost are registered with all main search engines, so meta-tags are submitted automatically (over time) and your page will appear when items or specific material is searched for. hard to explain =\ also you can pay to have your site on the ads and the top but it's probably in the ball park of 100+/monthly. Ill check for you if interested (or question was not answered)
2016-03-29 09:00:08 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia(www.wikia.com): A "community-based" search engine
ChaCha(www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-02-23 07:44:53 · answer #3 · answered by answer 3 · 0⤊ 0⤋
which one they feel is the best.
2007-02-23 07:20:17 · answer #4 · answered by Anonymous · 0⤊ 0⤋