For my college marketing class we have to come up with:
-a slogan
-bumper sticker idea
-ad campaign
for the product that we are assigned. Well I was assigned the fast food place known as "Back Yard Burgers" i was wondering if anyone would have any ideas on possible slogans or bumper sticker ideas because i cannot think of anything. Any help or ideas would be greatly appreciated. Thanks!
2007-02-23 06:37:50 · 7 answers · asked by beth ann 4 in Business & Finance ➔ Small Business
slogan:
1) Guess what we're cooking in the back yard.
2) Check out our back yard.
3) Happenings @ Back Yard!
bumper stickers that says: FOLLOW ME TO BACKYARD BURGERS
and use foot prints as direction, or you can also try to create a garden party @ the back yard.
something like this.
2007-02-23 07:13:57 · answer #1 · answered by Auntie Oscar 2 · 0⤊ 0⤋
Slogan: Life is a picnic table.
Bumper Sticker: Follow me to Back Yard Burgers
Ad campaign: Commercial showing a family with the dad barbequing on the grill in the backyard. The scene has the usual ketchup, mustard, potato salad, etc. The camera zooms into the burger as the dad flips it on the grill. As the camera zooms out, it's no longer the dad holding the utensil, but rather the employee in the restaurant cooking the burger and then putting it onto a bun for the customer.
2007-02-23 14:49:42 · answer #2 · answered by ♥Lucky♥ 6 · 0⤊ 0⤋
BEST BURGER of any BACK YARD / bumper sticker - slogan
The sticker is round a picture of a burger with the slogan lettered around it.
Ad campaign: Round cardboard cut outs with peel off paper face. The paper face has the same picture as the bumper sticker. When the paper is peeled off the customer gets 5, 10, 15, 20, 25, 30, 35, 40, 45, 50 cents off the purchase of a burger. The cardboard coins can be put in newspaper giveaway, charity booster projects. Any way to spread them around. Have a school fund drive, School students have neighbors fill in a "SUPPORT OUR SCHOOL FORM", This gets us names and addresses. The school mail 50 coins to the school supporters.
2007-02-23 15:18:58 · answer #3 · answered by whatevit 5 · 0⤊ 0⤋
how about a back yard wood picket fence with a big hand coming through it with a burger in it? and you can slightly see through the spaces in each board of the fence, and what you see is something that indicates there is a back yard there. like grass or a picnic table.
Use those i forgot what kind of books, but those books with only pictures in it we use to get delivered to the ad agency, then scan them into photoshop, i hope you are using the computer?? or maybe if you can draw really well, use the pictures for an image, anyway, scan, build you layers, and play with your color intensity's so that you can show transparencies or translucent effects. stuff like that . Also try to use bright colors to get the attention of your viewers, like bright or true reds, possibly when you have the burger there could be ketchup dripping out and onto the grass as it is gently squeezed in the hand. Can you see it? That's the whole idea.
2007-02-23 14:47:57 · answer #4 · answered by Lovely 4 · 0⤊ 0⤋
just like your back yard burger " only better"
2007-02-23 14:49:05 · answer #5 · answered by whynot 4 · 0⤊ 0⤋
if you like yahoo!answers, you should try this site. it is very similar only you get paid (a little) for your opinion. it won't pay all your bills or anything, but it's fun to tool around on (like this site) only you get PAID for it, and for posting pictures that other people use.
2007-02-23 14:46:08 · answer #6 · answered by Anonymous · 0⤊ 2⤋
"Just like your backyard - without the bugs"
2007-02-23 14:41:00 · answer #7 · answered by Insurance Biz CT 5 · 2⤊ 0⤋