...and want to make consistently high profits!!! I will not say what website. I do not want to seem like I am asking this to advertise. I just want answers from successful people, who have success in this!
You don't ask a homeless man how to be a millionaire....
2007-02-21 06:27:29 · 4 answers · asked by Matt 2 in Business & Finance ➔ Small Business
Here are the success factors in a retail website:
1. Ability to attract TARGETED traffic = you don't want any kind of traffic, but you want traffic that are actually interested in what you offer. Your traffic generation strategy should focus on what allowing you to get as much traffic as possible at the lowest cost that would be interested to buy whatever it is you are selling
This includes:
- knowing how to optimize your search pages to get good organic search engine rankings
- knowing how to maximize your pay per click strategy and improve results
- knowing how to build your brand
- knowing how to tap the media and press to raise awareness about your company
2. Ability to CONVERT visitors into buyers = you need to be obsessed with your conversion rate. From the "buy me" buttons to the categorization of products, every single thing on your website is a signal to a buyer and can spell the difference between browsing and buying
This includes:
- knowing how to build customer confidence in your business
- knowing how to maximize after sales opportunities
- knowing how to improve the overall buyer experience
- knowing how to improve product presentation (from the pictures to the sales copy)
2007-02-21 06:36:03 · answer #1 · answered by imisidro 7 · 1⤊ 0⤋
The most important thing to do is set up your business so that it is prepared for growth. Many people start up a website and then find that managing orders/inventory/customer service, is a nightmare. This causes a bad customer experience and makes online retailing very difficult.
You need a system that will help you manage every area of your business. The link below is to a service that enables online retailer to Grow extremely fast. It incorporates the 5 major areas of a business and consolidates them into one system. It also manages the different channels that you may want to sell product in. For instance, you may find success selling your product on your website, but know that it will do well on eBay or Amazon as well. This company allows retailer to do that while managing all the orders/inventory in one system. That is a huge advantage when looking for growth. It also will help increase the visibility of your products through Search Engine Optimization. Its not cheap, but as I am sure you have found, any "internet" software that is cheap is usually worthless. Check it out, the demonstration page may give you some ideas.
Good luck and keep at it.
2007-02-21 06:41:34 · answer #2 · answered by ɹɐǝɟsuɐs Blessed Cheese Maker 7 · 0⤊ 0⤋
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2016-09-29 10:30:51 · answer #3 · answered by ? 4 · 0⤊ 0⤋
I've never run a retail site, but my wife has a successful business services site and her biggest challenge in the beginning was generating traffic.
2007-02-21 06:36:54 · answer #4 · answered by whodeyflya 6 · 0⤊ 0⤋