Can anyone give me some advice on how to market a new security company with low budgets. I have a deploma in marketing and would like if anyone can give me a vew main points on whare to start or what to look for in my resurge. Any help will do.
Thanks
2007-02-21 04:24:41 · 4 answers · asked by Aztec 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
A lot depends on what your security company actually does. What types of services & products you offer is critical in identifying your customer base. Also, details such as insurance, bonding, references, staff background checks, etc... may be essential in presenting your company as the 'answer' to peoples security needs.
Are you business-to-business or do you service everyone? Do you provide actual physical security (guards, fences, security systems) or do you consult, or both? Do you have technological expertise or do you outsource that side of the business? Do you guard buildings & job sites? Event security (such as concerts)?
What marketing really comes down to most of the time is having a product or service, identifiying your customers and communicating the value of chosing you over your competition. If you've accomplished those basics, you should be fine.
However, it can include anything from the quality of your equipment, the presence of your staff and how they convey reliability to your customers to how detailed and cost effective your bids are.
I would add more details to this question or re-post with additional information if you need more detail. Make sure you've created a basic business plan. And, not to be too critical, but, Spell Check everything!
2007-02-21 04:42:48 · answer #1 · answered by bionicbookworm 5 · 2⤊ 0⤋
ya if i were you i would look at the demographics in the area. all business' need some sort of security, and the wealthier the area, the more competitive your pricing can be. Also check to see what other security co. are in the area, how much they charge, and what all that price range covers. these steps should help find a niche. if you cant offer a better price, offer better quality, or more benefits.... good luck..
2007-02-21 04:42:02 · answer #2 · answered by boston110458 1 · 1⤊ 0⤋
look it depends on you how to manage you your company and what are your policies about the services you are offering and manage the plan and done the affordable on the basis of that you can lead your company high and manage it for more query you can contact URL given below ........
2007-02-21 17:45:13 · answer #3 · answered by aman v 3 · 0⤊ 0⤋
Check out ( http://www.salesandmarketinghelp.com )
They have great information to help with marketing.
2007-02-22 13:14:30 · answer #4 · answered by marketingexpert 6 · 0⤊ 0⤋