what is the benefit of public relation?

Question

what is the benefit of public relation?
(Indonesian : Apa keuntumgam dari 'public relations'?)

Answer 1

Public relations is the art/science of presenting your company's image to the public in the way that you wish to be seen.

Most often advertising is NOT considered to be part of the public relations mix. However, in Indonesia, is is common to purchase newspaper and magazine articles about your company that are always favorable. (This practice does not extend to much of the rest of the world.

The benefit of public relations: your various audiences will be presented with information about your firm that might not otherwise be communicated, and advertising is often less effective in doing this.

For more information, you might check www.cakram.co.id, a web site maintained by Matari Advertising of Jakarta.

Answer 2

I am not sure if I understand your question, but I think you want to know how and what 'public relations' do for a business. If that is so, then P.R. is advertising work. Your companies qualities will be sent or told to people who would want and need your goods or services. It is a way to get the word out to a large group, instead of just a few, so more people would be interested in doing business with you. Hope this helps. Best wishes