How the selection and use of media contributes to a suceesful campagin?

Question

how advertisng agencies can help business reach their aims and objectives.

Answer 1

The best type of media campaign is a through the line campaign. This is when a media agency uses above the line advertising and below the line advertising. So a person may see an advert on the tv and then the next day see the same advert on a bus shelter. it helps to reinforce the message and at the same time ensures a wider spectrum of consumers see the advert.

The best type of campaign would be a trackable one, where the media agency can track the exposure of the media messages. For example the best trackable medium is the internet because you can monitor the amount of hits you have, also the amount of click throughs, how many impressions etc.

Above the line - expensive media like tv, radio, glossy magazines
Below the line / direct marketing - cheaper advertising like flyers, pamphlets door to door.

Answer 2

The entire listing of builders is an old boys club. Yes Hal singlehandedly destroyed the Leafs but when you read about his hockey achievements before gaining control of the Leafs he should be rewarded for those alone. Hal was two different people. His public demeanor was famous. He followed no rules and broke all the others. His private life was different. The Leaf players under Ballard were required to visit the Hospitals in Toronto. They had to take part in Variety Village activities and the gardens was open for many charity functions for free. All the school championship hockey games were played at MLG. There was no charge for the ice or the facility. Just think how many twelve year old kids had their chance to play on the same ice as Conacher, Apps, Kennedy, and Keon. Ballard Did that. Busher Jackson was blackballed from the HHOF Ballard fought the Old Boys to get him inducted. Should he be removed? My answer is no. But then I'm biased. Ballard was a friend. He had Loblaw's buddy Stuckless fired from the Garden staff when to explain why would have caused a black mark over the club. He did all he could to help the victims. Quietly and without fanfare. He was a great owner but a lousy business man. Stein had himself inducted. That was changed and now the HHOF has no link to the NHL. If non hockey considerations are removed from the reasons for non inclusion of players. Then Dino should be included but how many players are inducted because of their non hockey activities. Answering Bob's question on Henderson. Paul Henderson should not be in the Hall because it is based on a lifetime of achievement not a single game of excellence. If we are to reward single achievements Ian Turnbull should be in but not bloody likely.