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Small Business Marketing Strategy: Target the up-and-coming search engines

While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!

Some of the new up-and-comers include:

Powerset (www.powerset.com): A "natural language" search engine

Hakia (www.hakia.com): A "meaning-based" search engine

Wikia (www.wikia.com): A "community-based" search engine

ChaCha (www.chacha.com): A "social networking-based" search engine

Snap (www.snap.com): A search engine that offers visual previews

It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!

2007-02-19 04:20:22 · answer #1 · answered by answer 3 · 0 0

I visited your site and you definately offer a product that people need, especially small businesses.

I would promote your business through your local Chamber of Commerce (offer chamber members a discount).

Place flyers around town on the public bulletin boards at grocery stores, laundry mats, etc.

I would also write a press release and post it online at http://www.prweb.com

And then place some online free classified ads - many of them are local too -

http://www.preferredpromoz.com/adlandpro.html

2007-02-22 10:46:56 · answer #2 · answered by JLMelvin 5 · 0 0

look doest mean what are your site name but mean is that what services you are offering so in which category your services are belongs to start the posting on that category like classifieds, blogs, answers , articles and directory it lead your ranking high and generates the more traffic ....................

http://www.searchenginerankings.com.au

2007-02-20 06:22:37 · answer #3 · answered by aman v 3 · 0 0

Learn on this site. you get to view free tutorial.

2007-02-22 13:03:57 · answer #4 · answered by Anonymous · 0 0

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