www.pewcones.com
2007-02-19 01:30:51 · 4 answers · asked by Angelina 2 in Business & Finance ➔ Small Business
The secret here is to form alliances with others in the wedding industry. Form referral relationships, and where practical, package deals with bakers, musicians, wedding planners, etc. You may even offer your services through such partners free once or twice to establish yourself with them. Once an alliance is established and you think its mutually beneficial, be loyal to the partner and demand the same of them.
2007-02-19 01:39:52 · answer #1 · answered by Rob D 5 · 0⤊ 1⤋
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia (www.wikia.com): A "community-based" search engine
ChaCha (www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-02-19 12:14:46 · answer #2 · answered by answer 3 · 0⤊ 0⤋
Referrals, Referrals, Referrals,
Get in touch with banquet halls, and anyone else in the wedding industry. Hand out their cards and have them hand out yours.
Pride information in church bulletins. Get your website linked to others (they will expect you to link theirs also but the greater the audience the better chance you have at increasing visibility. (Some cities have board a trades).
Find someone that can increase your website so that as soon as flowers or wedding is keyed in, your site is one that shows up.
Advertise in wedding magazines and often they have wedding shows a few times a year. You may be able to partner with someone which will lower your cost substantially.
2007-02-19 10:17:20 · answer #3 · answered by Johnny 5 · 0⤊ 0⤋
You shouldn't have started a business without thorough marketing knowledge.
2007-02-19 09:34:26 · answer #4 · answered by jacksfullhouse 5 · 0⤊ 1⤋