Hello,
I’m marketing a site through Yahoo PPC and have been getting a lot of traffic, but all visitors leave the site within a few seconds. My landing page analyzes out with a download time of 7.68 seconds/56k connection (using www.websiteoptimization.com ).
I’m using content marketing geo targeted for Kentucky only.
I have software allowing me to see visitors in real time. Visitors leave within 4-5 seconds – consistently. This is destroying my daily budget within 30-50 minutes everyday (around 75 clicks). The page should load fine, so I can’t see why everyone would leave before even trying to read it, as it is directly related to the PPC ad. I’m wondering if this could be click fraud.
The page is related to an Annuity product with a 10% Premium Bonus.
My ad says:
Annuities – Ky Residents
Protect and grow your retirement.
Earn up to 10% Premium Bonus.
http://www.kyannuities.com/new_bonusgold.php).
Any help is appreciated.
2007-02-18 17:08:55 · 7 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
I made a typo when I posted the page address. The correct address is: http://www.kyannuities.com/new_bonusgold.php
2007-02-18 19:01:57 · update #1
CONTENT MARKETERS BEWARE! - I discovered the referral url's of the sites that were generating my "3-4 second" traffic. NONE of these sites were related to the keywords that I was bidding on, and thus an investigation is underway. In fact, all of the referral URL's shown for the traffic in question, are also displaying other Yahoo ads that are completely unrelated to the "content" on their pages. All of these ads on these referral url pages are for expensive keywords. I am convinced they are using either a tunneling browser or software to create fake ip addresses and generate false "impressions" to the Yahoo system. This gives them the ability to "clickity click click" ALL DAY LONG, while draining the accounts of unsuspecting content marketers. If you are currently doing content marketing, I suggest that you dig into your log files and take a closer look at your "traffic". You are probably being robbed.
2007-02-20 07:20:44 · update #2
Your landing page drop-off rate is high because the page is designed and written for reading off-line. Usibility studies show that users do not 'read' web pages they scan them. Not only that they need to find what they are looking for in the first fraction of a second.
On a landing page if you are explaining, you are losing http://www.seo-blog.com/first-impressions.php
Use headings and bulleted lists http://www.seo-blog.com/text.php
Test various landing pages with A/B split testing http://www.seo-blog.com/conversion-credibility-and-trust.php
2007-02-18 21:15:05 · answer #1 · answered by memetrader 6 · 2⤊ 0⤋
There should be an option to only get clicks from searches rather than from other websites with content like adsense and the like.
2007-02-21 23:24:19 · answer #2 · answered by j_b_marketing 2 · 0⤊ 0⤋
I check your site. It looks like you are have trouble with the page.
Its coming up a error. I suggest you get corrected. Before you start spending more on PPC's
Take Care,
Incomestorm
http://3in7s.ws
2007-02-18 17:20:42 · answer #3 · answered by Incomestorm 2 · 0⤊ 0⤋
you make your site image free means remove all images from your website because of images generates the error on page and easy to corrupt it then after you start the posting like s directory, classifieds,blogs,answers and article it generate the more traffic for you.........for more help contact them whose URL given below .....NOTE: they organized the seminar for SEO shortly......
http://www.searchenginerankings.com.au
2007-02-19 23:06:18 · answer #4 · answered by aman v 3 · 0⤊ 0⤋
I get a page not found error.
2007-02-18 17:53:32 · answer #5 · answered by gregory_dittman 7 · 0⤊ 0⤋
Find best solutions
2015-02-05 16:27:13 · answer #6 · answered by Blondelle 1 · 0⤊ 0⤋
i opened your site in another tab, i'll keep it open for awhile. that should help your stats.
2007-02-18 17:13:18 · answer #7 · answered by Anonymous · 0⤊ 0⤋