what is the role of animation in indian television commercials? how effective are animated tv commercials?

Question

i am doing a research on the use and effectiveness of animation and visual effects in indian television commercials.

Answer 1

there are a very few animated commercials..... most commercials consist celebrities.
animated tv commercials attract kids a lot.......
not only kids, animation lovers of all ages.
animated ones sometimes work wonders.

Answer 2

Alot,I'm saying this b'coz most of the ads now a days are using animation b'coz in animation nothing is impossibleand this gives a boost to ad agencies to fullfill the requirement of the companies who wants their ads on TV.