2007-02-14 23:42:59 · 6 answers · asked by paula b 1 in Business & Finance ➔ Careers & Employment
B2B means Business to Business - this is where one business advertises directly or indirectly to other businesses rather than consumers.
For example - when you arrive in at Heathrow airport you will see billboards advertising things such as "Company X uses SAP". This is a form of B2B martketing as it is intended to catch the attention of business people who have the potential to influence the choices their companies make.
2007-02-14 23:47:07 · answer #1 · answered by retroman68 2 · 0⤊ 0⤋
Hi All,
B2B marketing campaign is a marketing program in which company offers its products or services to others. On the other hand B2B campaigns make extensive use of direct mail or email and newsletters..It also helps in maximizing the value of relationship and there by increasing the brand identity.For example, the goal of B2B is to drive prospects to the web.
Have a great day.
2014-09-26 23:12:54 · answer #2 · answered by Sam Paul 2 · 0⤊ 0⤋
Business to Business campaign,
When your Advertising campaigns are focused toward another Business.
Hope this helps,
Have a Great Day.
2007-02-14 23:51:36 · answer #3 · answered by answer 3 · 0⤊ 0⤋
Business to Business, and slighly different to b-2-c, in that you may have multiple decision makers rather than one end-customer. e,g, corporate marketing may purchase from designer A but the purchasing department may also need to be influenced othwerise corporate purchasing may use designer B.
2007-02-15 00:16:18 · answer #4 · answered by robert m 7 · 0⤊ 0⤋
Business to business as opposed to business to individual consumer
2007-02-14 23:51:13 · answer #5 · answered by Anonymous · 0⤊ 0⤋