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13 answers

look at the position of the hands at such times
it is believed by the showrooms across the world that the 10.10 time of a watch looks like a face that has a smile.so the watch is happy that it is being worn by you
So in order to begin the sale with a smile,it is kept at this time

2007-02-14 20:49:19 · answer #1 · answered by thewiseone08 2 · 0 0

I've noticed for years that every advertisement for a clock or watch
ALWAYS has the hour hand on 10 and the minute hand on 2. This holds
true for print ads, online ads, TV ad's, etc.

Nobody's ever been able to explain why this is a universally used
constant/standard. I've guessed that it is because this shows the
clock hands well; the problem with that reasoning is it doesn't pass
the "beauty in the eye of the beholder" concept. Everyone would have
a different perception of what shows off the hands the most.

I personally think that the 10:10 position (sometimes 10:12 or 10:08) was adopted for pictures of clocks and watches because it is symmetric and looks better. Today the symmetric positions are both aesthetic and customary. Other symmetric hand positions are also used, but not as frequently. Examples include 8:20, 8:18, and 2:50. Reviewing some Seth Thomas clock catalog illustrations, I see a gradually increasing symmetry of the hands as the catalogs progress from 1878 to 1940.

"We always put hands to 10.10 here and in other collections I'm responsible for. The answer is probably quite simply that it looks better, aesthetically and practically, as the clock has a 'smile' on its face (not just a marketing gimmick, it really does look better than a 'down turned mouth' at 8.20) and, as others have said, because it keeps the hands clear of signatures and other subsidiary dials. I note that not every firm uses that position in their marketing though. Synchronome, for example, appear to depict their dials at 3.00." - Jonathan Betts

"The opinions I've read tend toward 'framing' the maker's name on the clock face. Viz: when the logo is placed above the center, the hands are at 10:10 but when the logo is below the center, the hands are shown at 8:20 framing the maker's name. Wristwatch advertising follows this trend." - Les Lesovsky

"Thomas A. Frank wrote: '...most manufacturers trademarks are just above the center pipe, and having the hands at 10:10 causes your eye to naturally follow to the trough, thus bringing your view right to the trademark....' and often the Model name is centered under the center pipe, ruling out any hand more or less straight down (between 5 and 7). Date windows most often are at 9 or 3, and subsidiary seconds usually at 6. For aesthetic reasons you want the two hands neither nearly covering each other nor nearly in a straight line. By default the 10h10 looks pretty good." - Fortunat Mueller-Maerki

"Smile" Theory
It has been suggested that the 10:10 position is used because it resembles a smile.

"I too have heard the 'smile' theory, which makes some sense from the emotional marketing perspective. Equally likely is the fact that most manufacturer's trademarks are just above the center pipe, and having the hands at 10:10 causes your eye to naturally follow to the trough, thus bringing your view right to the trademark." - Tom Frank

Time of Abraham Lincoln's Death
U.S. President Abraham Lincoln died at 7:22 a.m. on April 15, 1865, although he was shot at 10:15 p.m. on April 14, 1865. Although this has been suggested, I doubt that the position of the hands commemorates the time of Lincoln's assassination or death.

2007-02-17 15:13:51 · answer #2 · answered by prakhyat v 2 · 0 0

It is a matter of aesthetics. The watch looks like it has a smile when like this... We tend to buy things that are more visually pleasing, and also willing to pay more for it. I believe that a sales man at a jewelry store found that some watches sold faster then others, and that the ones remaining were always ones with the hands in the lower range of the face. He started to experiment, and found that 10:10 is the best spot to sell watches... Later studies have found that if something is presented well, people are willing to pay more for it.
CyberNara

2007-02-15 15:12:08 · answer #3 · answered by Joe K 6 · 0 0

Person who invented clock died at 10:10:35

2007-02-16 13:56:42 · answer #4 · answered by mahesh 2 · 0 0

It is because it closely resembles the Flux Compacitor from the Back to The Future movies.

2007-02-15 05:13:03 · answer #5 · answered by NIKKO23_99 3 · 1 0

The name of the watch is usually at top centre. The 10;10 frames the name and draws attention to it.

2007-02-18 14:27:10 · answer #6 · answered by Hamish 7 · 0 0

because clock looks attractive when kept like this

2007-02-15 10:44:57 · answer #7 · answered by cherry 1 · 0 0

bcoz on the clock it shows a laughing mouth ' v '

2007-02-15 04:49:11 · answer #8 · answered by Anonymous · 0 0

The symmetry of the hands it at its best at this position.

2007-02-15 04:51:59 · answer #9 · answered by Anonymous · 0 0

Basically some one says the invention time of clock.

And some others says it was good time in rituals.

But you has to believe any one of this.

2007-02-15 04:46:24 · answer #10 · answered by JJ 4 · 0 2

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