what is the relevance of corporate communication in modern business world. whether it relly helps the organisation. can u prove it with some examples
2007-02-13 17:42:55 · 1 answers · asked by Anonymous in Business & Finance ➔ Corporations
It's the use of several mediums (TV, Press releases, print, radio as some examples) to communicate the release of a new product or any other information pertaining to the corporate company.
Press releases are usually one page summaries regarding news, launch of a new product or communication with the press/media regarding dire situations, e.g. spinach company has tainted spinach.
Advertising could be one form or medium that the corporation chooses to communicate their brand to the public, businesses or industry. (e.g. there is an advertising agency called Corporate Communications).
A blog can be seen as a form of corporate communication internally and to the public. Many CEO's of large corporations have a blog to discuss company strategies and/or their thoughts on current trends.
2007-02-13 17:52:59 · answer #1 · answered by gotham158 3 · 0⤊ 0⤋