Recently Nike abandoned the swoosh logo in its advertising and replaced it with the word "nike" in lowercase lettering. Does anyone know the reason behind such change??
2007-02-13 17:39:36 · 7 answers · asked by amgalan b 2 in Arts & Humanities ➔ Visual Arts ➔ Drawing & Illustration
It’s pretty safe to say that Nike is not going to change their ‘swoosh’ anytime soon. They’ve spent hundreds of millions of dollars to get that logo into the public eye. The Nike recognition factor makes the logo impressive, NOT the design. A drastic change would impede that recognition factor too dramatically. in order to score a few design points. However, even Nike is not beyond trying to spruce up their image. The accompanying ‘Nike’ font style has been altered many times, in an attempt to keep up with changes in taste and design sensibility.
2007-02-13 17:47:33 · answer #1 · answered by Anonymous · 0⤊ 0⤋
bee. ess.
Though it is only about 30 years old, there are few other symbols more recognizable around the world than the Nike Swoosh. Its form is simple and swift. It's meaning built masterfully over the years with billions of dollars of products, advertisements and research. Like a famous signature, it has earned a unique right to identify something as special — whether it's a pair of running shorts or a golf ball.
For such an elegant shape, the Swoosh carries a lot of weight. It is not a logo that is dressed up in lot of colors, showing up mostly in black or white. Nor does the logo change often, unlike the stylistically-driven Alfred A. Knopf dog. That it's strength. Keeping the Nike Swoosh conservative and consistent allows it to become a unifying device across channels such as TV, print or Web, which tend to be anything but that.
There ain't no change, dog
2007-02-13 17:43:48 · answer #2 · answered by leroy_w_jackson 3 · 0⤊ 0⤋
interior the ninety's Champion became recognized via fact the best outfits save of the nba. although in ninety 8' they allowed nike, starter and puma to be a factor of the aggregate. different wearing producers which incorporate reebok and puma entered the fray as nicely. On 2003, reebok have been given the best license for the nba outfits yet 3 years later, adidas bought reebok and nba aparrel in simple terms grew to grow to be greater costly. Adidas had a multi year settlement with the nba so adidas is going to offer the apparels for an prolonged time.
2016-12-17 09:35:54 · answer #3 · answered by ? 4 · 0⤊ 0⤋
the old swoosh looked too much like an erection. They had to tone it down for the kids.
2007-02-13 17:42:58 · answer #4 · answered by wjb 3 · 1⤊ 1⤋
I can't find anywhere that says that it has been abandoned. Are you sure it's not just missing from that one advertisement? They do that now and then.
2007-02-13 17:44:56 · answer #5 · answered by shades2006 2 · 0⤊ 0⤋
It might be because their owner/chairman sonny (something rather) retired, and the rest of them probably thought it was time for change.
2007-02-13 17:42:48 · answer #6 · answered by Anonymous · 0⤊ 0⤋
maybe they were tired of paying the graphic desighner who sold them their sign for 25 dollars royalties for everytime they used the symbol.
2007-02-13 17:42:35 · answer #7 · answered by wedjb 6 · 0⤊ 1⤋