ex. Valerie's Ala Mocha Cafe'- Professional business crowd, hospital crowd, and possibly young hip but poor college crowd. Anyone who loves starbucks.
2007-02-12 10:27:42 · 2 answers · asked by ? 4 in Business & Finance ➔ Small Business
If your target is Starbucks customers you either need to purchase a Starbucks or you need to differentiate yourself from them.
If you don't, you'll be at their mercy, competing only on price, in a position to be crushed, and trying to get customers to remake a decision where they already autopilot to Starbucks.
Example - starbucks coffee isn't really that good and their food isn't either. Where can you use this information to play a different game and compete on your own terms and not have to compete on STB terms?
Good Luck
Dana B.
2007-02-12 12:26:55 · answer #1 · answered by planningresult 4 · 0⤊ 0⤋
Al's Automatic Assault Carbines - Target market: Iranian and Syrian Insurgents.
Did I miss the concept?
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2007-02-12 10:36:11 · answer #2 · answered by s2scrm 5 · 0⤊ 0⤋