2007-02-12 09:06:22 · 5 answers · asked by Anonymous in Entertainment & Music ➔ Television
ok so neither of you answered it fully. I get that there is a company that figures out whos watching what and i get that sweeps week has something to do with best show blah blah blah. but what is it for?
2007-02-14 03:51:08 · update #1
At various times throughout the year, Nielsen Media Research, the company which records viewing figures for television programs, sends out diaries to sample homes in the various markets around the country, for the residents to record the shows they watched.
These diaries are then "swept" up, and the results analyzed to produce viewing figures for the various programs and channels. These are important, because it's based on these that the networks set their advertising rates. The more people watch a show, the more they can charge for the commercials during it.
And so, during these times, networks deliberately bring out new episodes, series and specials, in an effort to boost their viewing figures, and hence ad revenue. It's the sweeps periods - usually a month, not a week, though each home taking part in the survey only keeps a diary for a week - which determines what shows (and network executives!) live or die.
2007-02-19 16:54:44 · answer #1 · answered by nache_042000 2 · 0⤊ 0⤋
Nielsen Media Research
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Nielsen Media Research (NMR) is an American firm, headquartered in New York City, and operating primarily from Oldsmar, Florida, which measures media audiences, including television, radio and newspapers. NMR is best-known for the Nielsen Ratings, a measurement of television viewership.
Nielsen Media Research began as a division of ACNielsen, a marketing research firm. In 1996, Nielsen Media Research was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella.
The Nielsen TV Ratings have been produced since the 1950s and statistically measure what programs are watched by different segments of the population. The most well known portion is the "diary". During the 4 sweeps months, February, May, July, November, Nielsen interviewers ask homes to participate in filling out a diary of the programs watched in their home for a one week period. The interviewers are in Dunedin, Florida and Radcliff, Kentucky. Nielsen has other ways of measuring American TV viewing other than just the diaries. Recently, Nielsen announced the launch of its A2M2 project that would measure television viewing in and out of the home.
Nielsen Media Research is a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
Nielsen also conducts market research for the film industry through National Research Group (NRG). [1]
[edit] See also
2007-02-12 17:26:38 · answer #2 · answered by mecarela 5 · 0⤊ 1⤋
the shows with the highest percentage of viewers can demand top dollar for commercials shown during that time!!!
as with most things, it's all about MONEY!
2007-02-18 20:21:11 · answer #3 · answered by grey spider 1 · 0⤊ 0⤋
sweeps week gathers viewers-the more viewers, the higher your ad rates can be for the coming season.
2007-02-17 07:58:42 · answer #4 · answered by billyjoemikey 3 · 0⤊ 0⤋
that is when all the stations put on there best shows and hope that u watch them and not the other guy.
they usually happen in feb and may.
2007-02-12 17:58:37 · answer #5 · answered by Nora G 7 · 0⤊ 1⤋