There has to be some average out there for what to expect when sending out brochures or advertisements via postal mail to potential customers. For every thousand sent out, what's an average for it turning into a customer walking through the front door?
2007-02-08 10:40:20 · 3 answers · asked by WoodchuckMagee 2 in Business & Finance ➔ Small Business
Also, any difference in effectiveness when mailers are sent to repeat customers as opposed to new customers?
2007-02-09 04:31:50 · update #1
Everything depends upon the product and the market for it. In my business I can send out ads, thousands of ads, and no one will respond to them. But, if you sent our ads in Gulfport MS, for fresh water six days after Katrina everyone would have responded.
My point is this, the only way you will know the response rates for your product is to run small scale, affordable trials and track the results according to area, mailed piece, - essentially all the variables you can think of. Then refocus on what you found works best.
If you need an assumption rate for a business plan, then I would be very conservative. If industry is highly competitive then use < 1%, if not use perhaps 2%.
Good luck,
Dana B
www.thebarfieldgroup.com
2007-02-09 10:23:49 · answer #1 · answered by planningresult 4 · 0⤊ 0⤋
It depends on the market and how effectively the mailers are designed. I have gotten as low as 2% and as high as 12%. If you offer something for free, more people will repsond. Remove and return this card for a Free CD, free video, free ebook, free pen, free pencil, free book cover, free something.
2007-02-08 18:12:18 · answer #2 · answered by Anonymous · 0⤊ 0⤋
1% would be a good number.
2007-02-08 10:57:30 · answer #3 · answered by smiling_freds_biz_info 6 · 0⤊ 0⤋