The first commercial sanitary pad was Lister's Towels, first manufactured in 1896 by Johnson & Johnson. They failed because advertising for such things was thought improper--few women heard about the product. During World War I, Delaney and company write, French nurses figured out that "the cellulose material used for bandaging wounds absorbed menstrual blood better than cloth diapers." After first calling the product Cellucotton and Cellu-Naps, Kimberly-Clark settled on Kotex (a combination of "cotton" and "texture") in 1920 or 1921. "For $.60 a customer received 12 napkins packaged in a 'hospital blue' box," says Toiletpaperworld.com. Marketing these products was difficult because of society's squeamishness. In 1920, Kimberly-Clark, worried about its image, organized a separate firm called the Cellucotton Products Company to market Kotex. Stores wouldn't carry the product, magazines wouldn't advertise it, and sales unsurprisingly weren't so hot. But the company persevered. "By 1925 the product was beginning to gain acceptance," Toiletpaperworld tells us. "In 1926 Montgomery Ward advertised Kotex in its catalogue and millions of women began to use and accept sanitary napkins as a way of life."
2007-02-08 09:19:09
·
answer #1
·
answered by Doethineb 7
·
2⤊
0⤋
Menstrual pads have been mentioned as early as the 10th century, in the Suda, where Hypatia was said to have thrown her "feminine rags" at an admirer in an attempt to turn him off.
2007-02-08 17:12:50
·
answer #2
·
answered by Barkley Hound 7
·
0⤊
0⤋
larry sanitary, or it could have been chad pad
2007-02-08 17:12:15
·
answer #3
·
answered by Anonymous
·
0⤊
0⤋