how do you advertise your website on google?

Question

I have a website, but have no idea how to advertise it on search engines?? could anyone let me know!do i pay? is it free? any information would be appreciated!!!

Answer 1

There are two places on Google where your site can show up:

1. Organic listing (the main search results) -- this is FREE and it is based on a number of factors, including your site's relevance to the keyword being searched, optimization of your page (on-page factors such as title tags, keyword density, etc), quantity and quality of sites linking to you, etc. Your goal should be to strive to get top ranking in as many keywords as you can -- this is free traffic afterall. The crucial thing is to make sure that you create a site with quality content that users would love and Google also loves to give top rankings.

2. Pay per click --- what you see on the very top of the Google search results page as well as on the side labeled as "SPONSORED LINKS." This means you sign up for Google Adwords http://www.google.com/adwords -- You will need to identify the keywords you want to advertise.

An important thing to remember is to match your strategy with your resources. If you only have $100 a month to spend then you need to choose your keywords well. If you choose your top level keyword

Example: if you sell jewelry bidding on "jewelry" may cost you $2 per click but if you bid on "princess cut 1 carat yellow diamond ring" you may just pay $0.10 per click -- big difference in price

I suggest you study the guidelines of Adwords first

Answer 2

You can use Google AdWords to get on Google. Just go to the Google home page and click on Advertising Programs. You write a small ad and associate search terms with the ad to make it appear. It's a pay-per-click program. The minimum bid for a search term is 5 cents per click.

Yahoo, MSN, and Ask all have similar programs.

Getting into Google on the first page without paying is a different story. Competition can be fierce.

If you told us what type of site it is, we could help you more.

Answer 3

A combination of various ads -- and after testing which one brings in the most revenue for you You can use Google Adsense, which is by far the best in terms of number of advertisers, payout albeit being strict and easily kicks out publishers believed to be generating click fraud. Then combine it with banner ad networks such as BurstMedia or Valueclick or TribalFusion. Then add a few affiliate programs that you think would work well with your audiences And then sell your own ads. The saying "don't put all your eggs in one basket" is true even for online advertising

Answer 4

There are two sections on a search engine results page (commonly shortened to SERP). They are referred to as natural (or organic) listings and sponsored listings.

The natural listings are the main results which are free to get into. The sponsored listings which usually line the top and right hand side's of SERP's are part of an advertising scheme run by the search engines. To appear in sponsored listing you have to bid on search terms.

Bidding on search terms is called Pay Per Click (PPC). The three major search players have their own programs which you sign up for, set a monthly budget, and create lists of keywords. Google's is called Google Adwords (http://adwords.google.co.uk). Yahoo!'s is called Yahoo! Search Marketing (http://searchmarketing.yahoo.co.uk), and Microsoft is called Microsoft AdCenter (http://adcenter.microsoft.co.uk).

This can all mount up to a lot of money per month so unless you are making some kind of income through your site then the place you should be focusing on is strengthening your natural listings.

The easy way to get your site in the search engines is to create something called an XML sitemap. This is a computer readable file format that lists every page on your site. You can generate one online at http://www.xml-sitemaps.com/

While you are at it also grab the ROR and urllist.txt versions of the sitemap as well. These are used by some of the lesser search engine spiders. Place all three files in your site map root (which means that your sitemap.xml would be accessible by going to www.yoursite.com/sitemap.xml).

Now you're ready to let the search engines know these files exist. Google provides a way to do this in their Google Webmaster Central control panel which provides several useful utilities, the most important being "Webmaster Tools". You will find this control panel at http://www.google.com/webmasters/ and when you can click on the Webmaster Tools section. Add and verify your site and then submit a site map (instructions are provided on the site).

Yahoo! have recently launched support for xml sitemaps in their similar control panel called Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/).

To the best of my knowledge Microsoft do not currently have such a control panel. You can add your site to their search engine at the following url - http://search.msn.com/docs/submit.aspx

What can you do after this? This guide has been pretty comprehensive, and I am only going to touch on it here, but if you want to take it any further then you have to pick keywords (as in search terms) that you would like your site to rank well for and then take steps to make your site relevant to the chosen keywords. The way this is done depends on the search engine you are optimising for.

Google prefers links coming in to your site from other site. Instead of using your name as the clickable text (anchor text), you should get the keywords you want to optimise for. These links are a vote of confidence for your site and lets Google know what other people think your site is about.

Yahoo and MSN are a bit more forgiving. If you create content on your site and then infuse your keywords into the copy a decent amount of times (enough to be relevant, but not too much to be spammy) then you can rank pretty well. There is more to this such as placing it in the title tags and h1 tags but this is really beyond the scope of this question.

Hope this helps, I have posted this entire answer on my website as well because I have noticed in the preview that Yahoo! Answers is not recognising some of the websites I have referenced.

Answer 5

If you want to advertise it, you need to do google adwords, or one of their other programs. Those you have to pay for.

If you're just wanting it to show up, make sure you have a robots.txt page on your server. Also, make sure you have your descriptions and keywords done. This will give the spiders and bots something to look at. That's free.

Answer 6

We use www.skyabove.com they do marketing for our website www.lovetemecula.com. We have been live 3 months. We have a 54,000 alexa score and a google page rank. I would contact them.

Answer 7

Go to Adwords.com you can do this

Answer 8

enter http://www.linkreferral.com there you will find the answer