Is Mcdonald and Burger King really are two different fast food restaurant? Or are they just pretend to be different but they really just one owner having two restaurants? 90% of the times, there's always Mcdonald and Burger King being in the same area. Can somebody tell me why this is the case?
2007-02-07 05:12:59 · 23 answers · asked by Fast Fingers 1 in Dining Out ➔ Fast Food
its called competition..
2007-02-11 01:51:55 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Everyone here is correct but there is a little more to it. When Burger King came along and Wendys after that, they both realized that it was going to take a large amount of marketing expense to get people familiar with their brand. For customers to sway from the familiar McDonald's brand name and try something else they were going to have to be familiar with the name and have a trust.
McDonald's had already done all the marketing they needed to do and they were well established. Burger King knew that by placing their restaurants near McDonald's they would always be seen by regular fast food customers. Eventually Burger King would be a familiar site to regular McDonald's customers and they would want to give the new place a try.
Basically it was brilliant and cheap marketing for a new product. since the model has worked you often still find various fast food places near each other but that is also because they are fighting for space in the areas that have the best traffic flow and other demographics for their product.
2007-02-08 07:57:29 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Yes, two different companies, and no they are not allowed to have one owned with another, neither company would allow that. Burger King sets up by McDonald's in the hopes McDonald's is not being run right and will pick up some business from ticked off customers. In general, McDonald's is usually there first, BK comes in after them, not the other way around.
They are each others fiercest competitors, neither wants to allow the other an upper hand if it is possible. However, there are far fewer BK's than McDonald's. And yes, I agree with a previous poster...BK burgers, McD's for fries. AMEN!!
2007-02-07 06:02:25 · answer #3 · answered by gshelton11 2 · 0⤊ 0⤋
I know the answer.
If you take note when McDonals is open at a new area Burger Kings will come in the picture. It is because Burger King saves alot of money in advertising. When people on the way to Mc Donalds they will spot Burger Kings. So in future those people know there's Burger King in that area and will have more options. Another way of Burger King marketing tactics.
2007-02-10 17:11:07 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Most of the time it is competition, placement is key in attracting customers, convenience, liek why is walmart and fast food places RIGHT off teh free way, so that i dont' have to travl far to get what I want. Gas is right there too, if it iw way in town i am not goin to go that far out of the way. Look at the Movie Cars what happened there? Route 66 died. The closer these food places are the more likely you are to go to them
2007-02-07 05:23:12 · answer #5 · answered by shadow10262000 3 · 0⤊ 0⤋
Yes, they're different cause Mcdonald sells Big Macs and Burger King sells whoppers. They're probably close together cause when people come to eat there, they have a choice and they're really close.
2007-02-08 06:10:19 · answer #6 · answered by ana 2 · 0⤊ 0⤋
Competition.
2007-02-07 05:59:43 · answer #7 · answered by THE UNKNOWN 5 · 0⤊ 0⤋
Economics has a term for this: "Hotelling Theory". Same reason why you can drive miles and miles, them come to an intersection with 4 gas stations. They like to force competition by offering slightly different prices or services or products.
2007-02-07 05:23:59 · answer #8 · answered by correrafan 7 · 0⤊ 0⤋
So that you can get McDonald's fries and Burger king burgers. I have done this before.
2007-02-07 05:35:24 · answer #9 · answered by Backwoods Barbie 7 · 1⤊ 0⤋
Good competition
2007-02-09 07:24:13 · answer #10 · answered by Gina D 3 · 0⤊ 0⤋
Good old American Competition.
2007-02-07 07:13:54 · answer #11 · answered by kam 5 · 0⤊ 0⤋