Why do camera retailers sell the cameras themselves at prices very close to their own wholesale cost? DETAIL:?

Question

While marking up the price of accessories by 100 % or more?

Answer 1

The stored don't make any money if they don't get you in the store to look, and hopefully but. The main thing you are looking for, and the highest priced is the camera. If they can get you to buy the camera from them you will probably buy a camera case, memory cards etc. while you are there.

The practice has been called "headlining, or Loss Leader". You make little or nothing on the main item and hope to make it up by selling the accessories.