Naming a Business - Hand Crafted Jewelry?

Question

I have started to sell the jewelry that I have been making, and by how popular it's been with people I'd like to do this properly.

What name would be good for such a business? I work with lots of materials, and want to stay away from anything with my name. Had been considering 'Bead and Barter' but it never really hit home to me.

Any suggestions?

Answer 1

The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.

The name you choose will become the focal point of all the benefits and features that relate to your business. Customers will be able to find and refer others to it in the future.

Since any names that are suggested here may already be owned by another party, I wanted to go a different route...

I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of names that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.

I listed some links where you can do some preliminary name checking. However, please be aware that this is merely scratching the surface of what's out there.

Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.

Comprehensive research consists of looking at marks that are similar in Sound, Appearance or Meaning in the pending & registered Federal AND State trademark files as well as the US National Common-Law files.

There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 2

For starters, I really like the fact that you've tested your skills, tested the saleability of your styles, AND whether you like creating jewelry from your own hands. These facts alone will guarantee you a much greater chance of success and longevity, as well as reliability . . . Follow-your-bliss is always a very good idea :-)
This being said, I'd start making a list of names on several pieces of paper. Give yourself two or three days for this, review the list often, put it down, resume it later, keep at it, and do not censor yourself mentally, i.e. such as reject a name BEFORE you write it down. After a while, what will happen is that you'll suddenly hover around a cluster of names that start to make sense to you. You must like it with your guts, not your head, if you know what I mean . . . In other words, the name itself must bring you a sense of pleasure, of joy and an "instant recognition" as in "yeah! that's me alright!". DON'T disclose it to anyone unless it's with your life-mate you trust completely, ok? You'll see why in a second...
I'm not sure how "internet-savvy" you are, so forgive me if I assume, but here's the next steps if you're not...
Now, the next thing is to secure a website name with that chosen name, right? You'll want to have a presence on the web. Do not go to "big-name" registrars such as Networksolutions.com or other, as "the big guys" might monitor their web-site activity on-the-fly and won't think twice about capturing your name before you've had a chance to nail it. Trust me on that.
If you're not sure how to do it, find someone who'll hold your hand while you go the the computer and type your most favorite name for the purpose of registering it. Now brace yourself: it might already be taken, hence the importance of having a short list of your top ten favorites, that you can try to see if they are free, or tweak to make it available to you (such as adding "the" to the name, or a hyphen etc. . . you get my drift . . .)

The first URL I'm giving you below is to type a "whois" from an independent source.
The second and 3d URLs are trusted outfits where you can register your domain name AND later host your site for a very reasonable fee when you've constructed it. Pair is particularly great if you have a Mac.
Hope the above helps :-) Hey, I have a jewelry site myself and I really empathise with enthusiastic beginners!
Warm wishes and good sailing!
Catherine von D.

Answer 3

My advice: avoid anything that's a whole phrase and avoid anything actually using the words beads or gems unless you're selling bags of beads. That name wouldn't stand out to me from the million other people who use some phrase with "beads" in their business name and frankly, most of the time it conjures up the beginner's class jeweler who can basically put cheap beads on a string and nothing more. If you ever plan on putting your work in a boutique store, I'd avoid the name.

Get a thesaurus - a big one, with lots of colloquial phrases. Think of all the words you might like to associate with your jewelry and how you want people to perceive it, before they even see it. How does your jewelry look? Does it say "1929", "Anthropologie", "Cartier"? Those names give you a visual impression before you even see the merchandise. Is your work made from various recycled materials? Try "remix", or "rekindled", something to imply inventing new items from old materials. Shorter, more vague names tend to work better, both for vague impression but name memorability, and for keeping with your look as it evolves.

Hope this helps, sorry to be so harsh about the name but it needs to be said...

Answer 4

Da'vine Jewellery

Answer 5

barter reminds me of barley.
Bangles & Beads
Bling
Silver Lining
Jewelry Box
[your name]'s Accent
Puttin' on the Ritz

Answer 6

simply unique