I need to forecast web site traffic for the next year. Does anyone know where I can find a model?

Answer 1

The way that I do it for my customers is:

- Number of hits (could be by page or overall)
- Number of page views
- Number of request for information
- Number of request for a demo
- Number of people willing to meet and discuss (1st meeting appointment
- Number of 2nd, 3rd...meeting appointments
- Number of contacts in the pipeline (filled out the form...)
- Number of leads in the pipeline
- Number of proposal out
- Number of license sales

All those can be done by page, product, service...and based on a timeline (+1mo, +6mo...).

Answer 2

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Answer 3

There really is no reliable way to do that. It's fortune telling, after all. You could give the growth rate of the past 12 months and use that to predict the growth rate of the next 12 months.
Make sure you make it clear that there are no guarantees. Usually a site that becomes more established and keeps growing in quality content and is promoted (also an important factor) will grow in visitor numbers. But how much is anyone's guess really.