How do you turn a lead into a sale? (Realtor)?

Question

So you finally get a lead. They are looking for a home and they have called you. How do keep them and make sure they do not leave and go work with someone else. What could you possibly offer over the competition. As you all know, being a realtor is SOOOO competitive!

Answer 1

Appearance and grace.
Professional and knowledgable.
Don't appear to be hiding anything