The first TV Dinner was a Thanksgiving meal of turkey, cornbread dressing, frozen peas and sweet potatoes[1] packaged in a single-compartment tray used at the time for airline food service. Each item was placed in its own compartment. The trays proved to be useful: the entire dinner could be removed from the outer packaging as a unit; the aluminum tray could be heated directly in the oven without any extra dishes; and one could eat the meal directly out of the same tray. The product was cooked for 25 minutes at 425°F (220°C) and fit nicely on a TV tray. The original TV Dinner sold for 98 cents, and had a production estimate of 5,000 dinners for the first year. Swanson far exceeded its expectations, and ended up selling more than 10 million of these dinners in the first year of production.
2007-02-05 10:32:49
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answer #1
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answered by mustangldr 3
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It was Swanson who was the first to sell TV dinners to the general public - and they actually coined the name *TV Dinners*.
Maxson originally produced the first complete frozen dinners, but they were only used on airlines and for the military.
ollowing in the footsteps of Maxson Foods Systems was Jack Fisher's FridgiDinners. In the late 1940's FridgiDinners sold frozen dinners to bars and taverns. Frozen dinners did not take off, however, until the Bernstein brothers came on the scene.
In 1949, Albert and Meyer Bernstein organized Frozen Dinners, Inc., which packaged frozen dinners on aluminum trays with three compartments. They sold them under the One-Eyed Eskimo label, and only to markets in the Pittsburgh area. By 1950, the company had produced over 400,000 frozen dinners. Demand continuted to grow, and in 1952 the Bernstein brothers formed the Quaker State Food Corporation. They expanded distribution to markets east of the Mississippi. By 1954, Quaker State Foods had produced and sold over 2,500,000 frozen dinners!
The concept really took hold in 1954 when Swanson’s frozen meals appeared. Swanson was a well-known brand that consumers recognized, and Swanson launched a massive advertising campaign for their product. They also coined the phrase TV Dinner, which helped to transform their frozen meals into a cultural icon.
So who really invented the TV dinner? It depends on your definition. One thing is for sure, though: the first company to use the name and successfully market the TV Dinner was Swanson.
2007-02-05 10:37:12
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answer #2
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answered by Kate 6
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TV Dinner is the trademark for a brand of packaged meal developed in 1953 for C.A. Swanson & Sons (later acquired by the Campbell Soup Company in 1955). (The name in full was TV Brand Frozen Dinner). In informal usage, "TV Dinner" eventually became synonymous with any prepackaged dinner purchased frozen in a supermarket and heated at home. The original TV Dinner came in an aluminum tray and was heated in an oven. Most frozen food trays are now made of microwaveable material.
2007-02-05 10:36:43
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answer #3
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answered by Brite Tiger 6
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A) Swanson
2007-02-05 10:30:59
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answer #4
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answered by Lee W 4
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A. Swanson foods.
2007-02-05 10:30:35
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answer #5
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answered by makawao_kane 6
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Quaker State Oil Co.
2007-02-05 10:46:36
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answer #6
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answered by Anonymous
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A; swanson
2007-02-05 10:30:58
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answer #7
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answered by Anonymous
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swanson was the first as they r also the inventors of the tv dinner
2007-02-05 10:41:37
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answer #8
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answered by Nora G 7
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I thought it was Bird's Eye... Swanson?
2007-02-05 10:30:59
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answer #9
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answered by LP 3
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a) C.A. Swanson & Sons.
2007-02-05 10:56:51
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answer #10
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answered by Hmmm... 3
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