I'm doing a evaluation project in my marketing class about Kay Jewelers. Their campaign is "Every Kiss beigins with Kay." I need some insight or veiws on the consept. Does it get your attention, could you have recalled the consept if I didn't give it to you? Is it origional? Does it reach the intended audience? Thank for your help.
2007-02-05 09:57:41 · 4 answers · asked by Bella 3 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
I think the campaign is great. It has a sentimental ad on TV, then it has a catch phrase along with a little jingle. So, even if you hear the "music" without the words, you still will associate it with the store.
2007-02-05 10:08:48 · answer #1 · answered by Sue 6 · 0⤊ 0⤋
every kiss does begin with k. The campaign successfully associates giving jewelry with getting loving - and its a play on words to help the men remember where to go to shop for something they will get a kiss for buying. They just have to remember how to spell the word KAY when looking up the address in the phone book, internet or mall directory.
Excellent marketing campaign.
2007-02-05 18:50:57 · answer #2 · answered by employee 256 2 · 0⤊ 0⤋
It's good, it catches the attention and holds it, especially if in the market. The tune is memorable as well, so even if you take little notice when not in the market for jewelry, you'll remember it and be familiar and comfortable with it when you do enter the market.
2007-02-05 18:01:26 · answer #3 · answered by walkinandrockin 3 · 0⤊ 0⤋
yes 1 of the best
2007-02-05 18:00:55 · answer #4 · answered by jeepranglerdiva 2 · 0⤊ 0⤋