Who coined the term "Mass Media" in the 1920's ?

Question

I ask this question as I am doing a dissertation on the mass media and want to know if the term mass media is quoteable to someone. All I can find out is the term was coined in the 1920's but it is not cited to anyone.

Answer 1

The BBC began radio broadcasts in 1922 and NBC in 1926, so the odds are that the term originated on one side of the Atlantic or the other. It is such a catchy phrase that it is unlikely to be attributed to anyone in particular. It is so short that it would probably have been popular in newspaper headlines too.

Answer 2

1923 S. M. FECHHEIMER in N. T. Praigg Advertising & Selling v. 238 (title) Class appeal in mass media.
1923 G. SNOW in N. T. Praigg Advertising & Selling v. 240 Mass media represents the most economical way of getting the story over the new and wider market in the least time.
1946 J. S. HUXLEY Unesco ii. 60 The use of the mass media to foster education, science and culture.
1957 R. HOGGART Uses of Literacy ii. 27 A great deal has been written about the effect on the working-classes of the modern ‘mass media of communication’.
1964 J. M. ARGYLE Psychol. & Social Probl. xiii. 157 Mass media such as TV, radio, newspapers and posters.
1974 Black World Dec. 5/1 The mass media continues to emphasize the attitudes, beliefs and rhetoric of a minority of the Black community.
1988 Amer. Speech 63 361 The postulated route of entry is usually the mass media, particularly the translation of news reports.
1997 G. HOSKING Russia (1998) IV. iii. 372 Panslavism launched the man who was perhaps the first mass-media star of modern Russia: General M.D. Skobelev.