the individual coursework is based on a critical literature review of a consumer behaviour topic.identify a current {within last 5 yrs} consumption trend which u find interesting.find several 10 -15 research aticles pertaining to tahat consumption trend,which help explain wat the nature of trend is and y it is occuring.the coursework shuld include an introduction to ur choseen trend a review of the current academic literature on the topic and a conclusion whch outlines ur reactions to the trend your prediction 4 future.the main emphaisis should b on the critical literature review.a literature review provides an overview of existing knowledge in a topic area,and is based on journal articles.u should select key readings on topic frm current journals eg journal of consumer research.
2007-02-04
06:26:28
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5 answers
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asked by
guy.capricorn
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Education & Reference
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plz help me.
2007-02-04
06:27:04 ·
update #1