Why should a company have a good corporate image/identity?

Question

What are the benefits or reason that a company should have a good corporate identity / image?

Answer 1

You know that the business of selling the attention of the buyers/customers must be won through appealing to their intelligence, emotion, signature that they want to associate themselves with the company. So to be apealing to the public, company hires models with good image to indorse their products.

Answer 2

it's much better than a bad one