what is search engine marketing?

Answer 1

Compared to search engine optimization (SEO) that optimizes web site content and elements to improve organic search result ranking, search engine marketing (SEM) is a much easier and effective way of marketing a product online. It is also called "PPC" to some, the acronym for the method used to bid on keywords, "Pay per click."

Search marketing targets specific audiences: users that are already using search engines to discover answers to thier questions or to recover lost information. (John Battelle, "The Search") SEM is a leading form of advertising; and search is the leading way to find information.

SEM's mottos says: fish where the fish are. (LookSmart)

SEM has become a leading line item on many budgets for two reasons:

A. 80% of users find information through search.
B. The first position in a page of search results is three times more likely to be clicked on than the third result.

Therefore, it is essential to be in position 1 for your audience's search.

How it works:
Search marketers discover the keywords that searchers are using to find products. This is the first step in SEM. There is definitely an art to discovering the right keywords. However, after the keywords are selected, reporting on the hard numbers and ROI produced is a complete science. There are numbers that track *everything.*

For keyword research, there are plenty of tools to find the right words. Some words can best be found in your own backyard by harvesting words right from your web site traffic logs. Users have already found your site; but, how did they find it? That's valuable information not even your competitors will have access to!

Once a list is created and a campaign started with the SEM provider, keywords are bid on in a auction on a pay per click (PPC) basis. In the past, the top bid would automatically receive the top position. However, Search marketing providers have learned that whlie it is possible to buy quality; it should be able to be earned as well. Therefore, if an ad is successful and clicked on at a higher rate than competitors ads, that click through rate (CTR) becomes a factor in positioning.

A click on an ad is a vote for that ad; it improves the quality of perception of the product. Google for example uses this method; it rewards high click through rates with lower CPCs. It may then cost less to be in position 1 than position 2. Very, very innovative concept.

Ads are primarily keyword targeted, as you may notice by searching on Google, Yahoo, AOL, MSN, etc. SEM has evolved most recently into a laser beam allowing marketers to target local, regional, demographic and even behavioral properties of an audience.

SEM provides a leval playing field for business. Everyone advertising on the web is conducting business on about the same standards. SEM allows local mom and pop stores to fairly compete with big brands; we all know this would otherwise be impossible.



Little history: Search marketing has been around for about 10 years, with roots at Goto.com. SEM was born from organic search and the desire to be on the first page of search results without relying on organic search engine results to index sites drive traffic from search engines to a web site. Ultimately, Yahoo purchased the rights to this patent and sued all other SEM providers for using the technology.

Answer 2

Search Engine Marketing means market your website into the various search engine.

Answer 3

once your site is published, google will spot it by the spiders crawling the web. you can get a high rank if your tags are right, your headlines, and your text. and you will need a lot of backlinks to your site. if you don't, it can take years and you'll be stuck on page 10, if you're lucky.
But you can learn some of the tricks to get a top spot on search engines and then you're site does all the work for you, free.
that's why it's called seo marketing, because it's a free way to get people to your site, without paying for advertising.
an SEO company will charge you about $4000 for this work, and even they can't guarantee your spot on the search engines, but you can use an SEO software to do the work for you, very cheap and guaranteed.
I use this software on all of my sites and there's nothing like it:
http://worknearn.bryxen1.hop.clickbank.net/

Answer 4

Search Engine Marketing puts your website on top of the google page. Here, find out more http://bit.ly/1r2l8Tv

Answer 5

SEO is the unique craft of making your site easy to find by Google, Yahoo and the other search engines. Its an art really....I do a lot of it professionally, and its not easy, but if done right, then it really pays dividends.

Answer 6

Do you think regularly optimizing placements and placement bids in Google Adwords helps prevent wasted spend? You better bet it does. My company was doing PPC in house and I was a little frustrated that the profits simply weren't justifying the spend. The whole process of regular optimization requires an experienced hand and my in-house employees just didn't have it. What made perfect sense to me was to outsource it to experts. Simon over at RDM gave us a hand and now we can spend $30k per month on ads without worry because now the investment pays off in profits. Simon's phone number? Why yes, you may have it: 888-641-5026.

Answer 7

That related to promoting your website either using search engines like google, yahoo or msn i.e doing SEO or using google adwords or other payperclick programs.

Karl
http://www.machgoo.ws/

Answer 8

It is setting up your web site to give the best possible chance of search engines finding your site and presenting them in the top 3 pages.

SEO Made Easy http://www.clikks.com/ebooks/seo_easy.html is one of the best books on the subject there is.

Answer 9

SEM can be used to test your keywords and key-phrases prior to optimising your website and your webpages. By testing your search terms before you conduct SEO work you can save a lot of work and ensure that you are targeting the best search terms for your company website keywords that bring traffic to your site - and converts the traffic into new customer or client relationships. When people search online for a product or service they are usually in a buying stage. We use SEM to target your product and services so that when someone searches for a specific product your ads will show in the search result listings. SEM allows us to literally place your business in front of the people looking for you and bringing these prospects to your websites and converting them into a customer.

Answer 10

Here I have a couple of articles for you:
http://tips4uall.blogspot.com/search?q=seo
http://goooodnews.blogspot.com/search?q=seo

On both articles I give many links a resources that can help you to understand what SEO is. How can you use it and which tools are available online. I hope it is useful.