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I need it seriously. What does it mean? Can you explain it?
Urgent..

2007-01-31 23:27:40 · 2 answers · asked by lemonflo 1 in Business & Finance Other - Business & Finance

2 answers

It takes a long time to build a reputable trustworthy business that attracts customers, but it can all be lost in an instant.
Like an employee gives really bad service and the customer doesn't complain to management, but they never go back.

Or a restaurant I knew - Chi Chi's. They were very popular then one day they got a batch of contaminated food (I think it was chives). Hundreds of people had to get hepatitis A vaccinations, and some people did get sick (no one died). After that one incident at one restaurant location, they went out of business because people didn't trust their quality anymore.

2007-01-31 23:38:50 · answer #1 · answered by ? 6 · 0 0

That was a buzzword of salespeople trained to sell in the postwar boom.
You know how it is, the rah rah rah,lets reel in the paying customers talk .
Apart from this saying being around 60 yrs old or less, what it is telling you remains fundamentally true.

These days, corporations take the easy route to sell, and that is simply paying for advertising. How to advertise? SImple, do market studies on the target population. It is now all about statistics and blanket mass advertising. The wars, the lies are all waged with propagandist mass advertising.

In the old days, you gain one customer at a time, to believe in your integrity as a company and a salesperson.

So- it takes a while to earn them this way- one by one by one- and then it spreads by mouth, and you get propelled into a momentum of growth.
Now- one bad move such as defects- and the companys refusal to deal with a defect/damage fairly- poof- your customers , even those who believed in your integrity is gone.

The speed of losing your credibility is directly proportional to how personal it took you to gain the trust of your customers.

2007-01-31 23:45:26 · answer #2 · answered by QuiteNewHere 7 · 0 0

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