Where can I find an authoratitve article on the relative value of .com versus .org or .net or other extensions

Question

I am trying to understand how much more valuable .com is for a well known brand than .org. If I had a well-known brand, like we'll say Widget, and someone beat me to the punch with the dot com and I have the dot org, how much more would dot com be to me?

I know we could go through all kinds of steps to simply rip it from them, and my organization does own intellectual property rights to the name, but there are a lot of reasons why we've blown our chance to protect our interests. I'm trying to see how much more the dot com extension is worth to come up with a fair offer.

Can you help me find an article on the topic? Not a gut feel. I know that there is .com and then there is everything else. I am looking for some authoritative, quotable source that gives a range of additional value.

Answer 1

You have misunderstood what .com really means.... (it is called TLD, Top Level Domain)

When internet started, there was .com, .net, .org, and .mil. Each one is distinct and they are valuable to each of the organization types.

If you are a non-profit or non-commercial entity, .org is more appropriate. .net really is for network, and I can't think of any real reason why you'd want .net unless you are a service provider yourself. .com is for for-profit organizations.

What is really confusing now is that unlike it used to be, you could have the same domain name and have different TLDs. It used to be, once the name was taken under one TLD, all others automatically became unavilable.

It's worth more, because you want it. Otherwise, it is not worth any more than .org.

Answer 2

Any article which claimed a definitive rule on the subject would be misleading. Unfortunately the answer truly is "it depends."

The major factor is whether there is content and index relevance already established on the .org domain name. If there isn't, then it's probably not going to be worth much unless the domain names is a common search term.

For a rough starting point, you could go Network Solutions and type in the domain name as if you want to buy it. You'll see an option to "make a certified offer." Click on that. Instead of entering an offer price, click on the drop down box that says the domain name is not the name of a product or service. You'll get a free tool that roughly assesses the value based on public information that's available (alexa, etc.). I hope this at least helps you get an idea of where to start.

Answer 3

Go to godaddy.com