what would you use a marketing/advertising agency for? Can someone give me examples?

Answer 1

I would use a marketing/advertising agency under three conditions:

1) If I did not feel comfortable enough to handle the advertising myself.

If you simply don't feel you have the ability to go it alone, it would be a good idea to get a third party to handle your advertising--at least until you've gained some experience.

2) If I did not have the time to do it myself.

If your focus is better spent on your current customers than on gaining new customers, then using a third party to help you gain new customers might be a good idea.

3) For television or radio ads.

For television or radio ads, I would go with a professional, since they know their industries very well and tend to do a better job than you could youself.

==WARNING==

If you're looking for a marketing company to handle your online marketing, be very, very careful to research the companies. There are a lot of bogus companies out there for search engine and pay-per-click marketing.

Answer 2

Check out ( http://www.salesandmarketinghelp.com )
You would use an ad agency for every page they have listed on the marketing side of the site.

Answer 3

To determine the market segment for your product and best advertising media to reach it. They design the ads, come up with slogans, do the buying, etc.