i need answers in theses question pls help me?

Question

why is the location imporant when settling up a retail out let?
giving reasons four ways in which retailer might increase sales?
two factors which might results decrease in sales?
pls give me sum answers

Answer 1

Here are some ideas - I hope they help you.
Location - it's important because the business is:
a) trying to attract a certain clientele. if you set up a Gap next to a gentleman's club, a cigarette shop and a convenience store, chances are your customers will be of that demographic. it's not likely that their targeted customer base will travel a long way to get to the store that's surrounded by other establishments such as that. it is important for a store to set up shop where they will draw their audience.
b) trying to compete with other retailers. let's say the Gap found some really great retail space out in the country. they are the only retail store for miles. unfortunately, this means that they could pretty much charge customers whatever they wanted, seeing how they'd be the only store in that area....however, there is little traffic to draw new customers b/c there are no other stores around. to keep themselves honest, the Gap would want to move somewhere that provides some competition and an avenue to gain new customer loyalty.

Increasing sales:
a) advertise aggressively. you are probably as annoyed by this practice as everyone else is, but when retailers capture your phone number, email or mailing address, this gives them the opportunity to send you advertisements and let you know when they have a huge sale going on. as a credit card holder at Express, i receive discount cards and flyers for their sales. oftentimes, they send two coupons - one is for me and the other says 'bring a friend'. they hope to gain new business through advertising.
b) put items on sale. there is nothing that interests consumers more than a sale. by lowering their prices, stores can make themselves 'look better' than another store. that is an excellent way to increase sales.
c) closely follow supply and demand. this is more so the job of a district manager or regional purchaser, but if they watch trends and figure out what sells the best for their market, they can order the items that do the best and that will in turn increase sales.
d) provide good customer service. this might seem like something small or even something expected...but in today's world, a little customer service goes a long way. as a consumer, i don't mind paying a little bit more money for an item if there is great customer service to go along with the purchase. if someone always feels welcomed in the store, if they know they can always get an honest opinion about certain items, they are more likely to go back.

Decrease sales:
a) i already mentioned this before when i wrote about location. if the store is not taking up retail space that will get them noticed or if they are a sore thumb compared to the businesses around it, chances are the sales will decrease.
b) the store's appearance. i like to shop at a neat, clean store. no one wants to shop at a store that looks like a garage sale.

good luck!

Answer 2

It's all about location. If you have a store stuck on a little side street w/o much traffic, you probably won't be successful. By the same token, if your store is on a street that is so busy, you can't find parking, etc., shoppers could become discouraged. If you are in a busy city, try to locate next to parking garage maybe.

To increase sales, have a really eye-catching display. Customer service is SO important...if your staff are snooty or if customers are given a hard time when requesting refund, etc., customers will not shop there. Maybe have a customer appreciation day every once in a while, where your regular customers would be able to shop early or get a discount.

Answer 3

I think you need to stop worrying about providing the "correct" answers and JUST THINK! That is all it will take to come up with reasonable answers. You shop, don't you?

For instance, in terms of location, where would you be likely to shop? Where would you never shop? You can't get much better than being "discovered" in an attractive heavily-travelled location.