Anybody help me to come up with a issue/hypothesis for my business course?

Question

What iv come up with so far is: If local business were to advertise their products or businesses over the internet, their customers’ base could rise, possibly increasing their profits.

What i want is a simple hypothesis that will be easy to research, also any help on what sites to get the info from would be a great help,and also it has to be business related. any help much appreciated, fanx.

Answer 1

What about concentrating on what impact visual stimulus
through advertising (internet or tradition print) has on
potential clientele? How important it is to have the right
design, color, print content, and hook. You can research
web design ideas from many sources, consider presenting
your ads from a humorous point of view, using images
that will catch people's attention. It's a competive world
out there and the more unusual visual gimics you can
use, the more retention, the more interest in your product.
Include possibilities of local T.V. advertising...depending
on the time the ads appear (shoot for the 6-9 PM slots),
and stress the visual impact of this. You could name
your hypothesis The impact of Design, Color and Content
in Advertising. Perhaps interview local successful businesses
and their advertising agencies in this regard. Should be fun.