discuss mirror image,current image,multiple image, corporate image as well as wish image?

Question

this is to do with public relations

Answer 1

www.dailytrust.com archives has it as:
OPINION
The dynamics of managing image
By bubakar Aliyu

One aspect of public relations which is highly crucial to organisations and individuals is image. It has to do with public’s perception which is in turn influenced by the organization’s activities or performance. Image can be defined as impression of organisations and individuals by the public. More and more people today regard a good image as a basic need for an organisations and a number of people are sensitive about the way they are perceived by their critical publics. They consider seeking and maintaining “good public image crucial” indeed, few organisations, governments and individual today can not afford to keep low public image.
Obviously, every individual views an organisation differently. When these views are brought to the attention of the organisations and individuals, it now becomes necessary to take a critical or thorough look into these views. And come up with a clear-cut position, whether the views are positive or negative. Where the negative outweighs the positive a problem sets in, that is an image problem or a crisis. But the next issue is how to manage the image problem. Of course, this requires specific skills in management and public relations. It is necessary to bear in mind that no in-house practitioner is likely to master all the skills and as such a versatile public relations consultant is required to tackle an image problem or crisis. Basically research should be used to measure the effectiveness of the programme.
Research should be used before as well as after the activity. It is obvious that managing image cannot be an administrative or adaptive task. It must be a creative and innovative work. In fact, the real image manager is always an innovator.
It is undoubtedly true that image management is difficult. Thus, expertise is required. This task demands analytical thinking and commitment of top management of resources to action with a view to achieving the desired image. Good image is saddled on good performance publicity. Needless to say that you will “first lay the egg than cackle.”
Now let us take a look at kinds of image in public relations. We intend to discuss five kinds of image they include: Corporate image; Current (present) image; Wish image; Multiple image; Mirror (self) image.
We can talk further on them as follows:
* Corporate Image: This is the overall image or impression of an organization. It involves corporate culture, policy, activities, products and services.
* Current (Present) Image: This kind of image is determined by corporate intelligence. In other words through public opinion research or opinipn pool. It is the impression being held by the public based on the knowledge and the experience.
* Wish Image: The desired image which many organizations want to have especially the new ones. They wish to be perceived as fine organizations.
* Multiple Image: An organization might be associated with these types of image due to varied attitudes and behaviours of the individuals sales representatives as well as branches of the establishment. Such is detrimental to the services of the organization. For example a soft drink company fix a price of its product. But the distributors sell the product above the company’s price which is not known to the company. The publics therefore see the company as fraudulent. And this leads to damaging the image.
* Mirror (self) Image: In determining the mirror or self image the critical question is does the public perception of an organization differ from that of management.
But often research turns up significant discrepancies. This is because of some level of sentiment of the management to the organization regardless of the public perception. In most cases the perception held by the management is in variance with the public perception. Of course, the divergence in perception is an image problem. There is great danger in an image that is at odds with reality.
Another significant aspect that demands our attention is changing of an image. As companies evolve and adopt new strategies to meet changes in the marketplace the existing image have to give way. Thus, updating the old image becomes a basic task. Of course image campaign demands concerted effort to meet the challenge. The image campaign will make the difference between the failure and the success.
It is true that in all modem organizations good attention is given to corporate image. That is why organizations like the Nigerian Postal Service (NIPOST) the Railway Property Company limited and Nigerian Telecommunications Limited have undergone changes mainly because of their desire to expand their appeal to the business. They want to wear new garb which will give them a new look to capture more public goodwill and market share. And as such current image is a critical factor for success. Their measures for change include a better service, new corporate philosophy and policies.
While NIPOST has a new logo. RPC has changed its name to Railway Property Management Company Limited.
Perhaps, at this point, we can look at the framework for building or managing an image. Image management involves the totality of an organization’s deliberate effort (action, attitudinal change and pronouncement). The framework consists: Determining public relations policy and objectives. Identification of publics. The creation of suitable massages at the appropriate time, targeted at clearly identified publics, selecting the relevant media. Determining the appropriate budget. Evaluation of results. Establishing a functional public relations department. Getting qualified staff to manage the department. Hiring professional public relations consultant(s) or firms(s) to work effectively with the department.
This function requires a strategic vision and mission which is about the organization’s long-term direction. Strategic vision and mission help to build a solid image and reputation. We should bear in mind that a good corporate image and reputation can not be built overnight, but could be destroyed or lost overnight. That is why concerted effort should be made to guard jealously a good image already created. Good public image and reputation promote business growth and development.
Image has a strong influence on decision to buy the company’s products, use its services, to invest in it and to lend it money. Good image would enable the organization to attract, employ and retain well qualified and experience staff.
Aliyu is of the Barkar & Associates, Kaduna.

Answer 2

mirror image- i will take mirror image as how the organization sees itself which may be relatively different from what the outsider or public have
current image- this is how the organisation is seen or perceived by the public or the outsiders. this is the publics opinion about the organisation.

Answer 3

There are numerous people who would make fun of the possibility of altering their destinies. This is due to the fact that it thinks that no one gets more that exactly what is written in his fate.

Answer 4

PR is putting lipstick on a pig and convincing ignoramuses that the pig is pretty. In short, it's crap. Learn an honest trade.

Answer 5

Awesome question

Answer 6

thank you! informative and it offers me better knowledge on this subject