Marketing Question?

Question

We are creating a website that sells overstocks and closeouts at about 65% off retail. Do you buy stuff (as long as it is good) that you don't really need just because of price or price is less of a consideration?

Answer 1

You'll have to convince us that your products are exactly the same as those in regular retail.

Shoe Pavilion, a local shoe discounter, does this on TV quite often.

"This shoe is $XXX in major department store. At Shoe Pavilion, it's only $YYY. Same shoes for less, every day!"