Couple of Questions about media?

Question

What does a market researcher do?
What do media buyers purchase?
Besides buying and selling, what are two other purposes that advertising is used for?
Why do u think celebrities are hired to promote products?

Answer 1

Market researchers study buying habits of consumers of any type. Media buyers are agents who seek out the best buy for a client who is looking to advertise when a company does not have their own buyer. Advertising puts a name, face, or product before the public so they will remember it. It is also used by a company to introduce a new product and it's benefits. The terms used are point of sale advertising and saturation advertising. People are inclined to listen to a familiar face or person when they are used in advertising.

Answer 2

celebrities are hired as many see them as role models and aspirate to be like them. by buying their products, they could in their eyes 'become like them.

advertising is also used to create brand awareness and brand loyalty. not just to tell what the product is, but what the product is used for, what the company aims are, their market and basically to make sure that people are aware that their product is an option.

Media buyers? hmmmmm i think they are the people who buy and sell advertising space. a company hires them to advertise their product and they are commissioned to buy spaces to sell to their future clients.

a market researcher finds various information out. what the consumer wants, needs, can afford etc. they are used by companies to help determine targets, objectives, aims and strategies. they also help to determine the actual state and image of the company.

hope this has been helpful ;)

Answer 3

It's all about marketing.. If someone associates a celebrity with a product, they are more inclined to buy said product.

Answer 4

they annoy people.

Answer 5

RUM