I am looking to launch a unique and clever ad campaign for a lawyer who assists people in getting their social security and disability when they have been denied. I am looking for ideas for advertising besides the yellow pages and television ads. Something that will reach our clientel. Any creative suggestions?
2007-01-26 08:23:40 · 9 answers · asked by smurfette 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Let Us Fight Your Battles....And WIN.
We Are Here To Fight Your Battles.
We Don't Take No For An Answer.
Do It Right, Make It Better.
we are here to fight your battles with ss and diability and know how to win. Let us make it better for you by winning.
Don't Try This At Home....
don't try and go up against a system you don't know how to talk to. Let us doing the talking for you.
(Name of comapny) Fights Your Battles To Win
Let us fight your battles with the system we are familiar with.
Leave The Talking To Us.... (a take on Leave the driving to us)
Have You Been Denied Lately?
Let ______________ fight for your ____________ benefits.
We not only do it right....We do it better!!! Call _________ today if you need professional assistance in getting your social security and diability.
It just dawned on me what this is for which raised a question in my mind? Why can't these people get their social security or diability to begin with? That might help in developing a campaign. I would also, personally, like to know.
2007-01-27 05:54:59 · answer #1 · answered by islandreamer 2 · 0⤊ 0⤋
I'm not sure why you want to avoid television and the yellow pages. Those two media are probably the best at reaching upper-middle-aged people, who are your most likely candidates. If you have a good radio station in your market that reaches that group and is affordable, that could work well for you.
Direct mail is good if you are sure you are hitting a high percentage of your target customers. The mailing list is the key. Make sure you invest in a good one.
A good web site and search marketing is something you should invest in, because it costs very little and can directly reach potential customers.
As far as unique and clever, the best source is your client's customers ... people for whom he has successfully litigated. If he has a lot of customers, he will surely have some unique and unusual cases that can be translated into strong customer stories and testimonials. People love a good story. Find some and tell them far and wide.
If your client is just getting started in the business, you need a different approach. Contact a local talk radio station and see if they want an hour-long show each week (free) where an attorney will answer legal questions on air. It's great publicity, and the audience will fit right in with your client's prospective customer group. Contact the local newspaper and see if they want a legal advice column. Start an online blog, and publicize it through Google's localized search marketing. People love free legal advice. Use it to help build a client base.
2007-01-27 10:00:13 · answer #2 · answered by Jeffrey W 4 · 0⤊ 0⤋
Starting out on the right foot is most important and staying in for the long run even better, i would suggest getting involved in your local united way campaign or agencies they are affiliated with the NFL. and most of the most solid business sand including the UAW unions, and anyone that involves themselves are treated with the utmost respect.
out of this will grow a business ethic that cannot be anything but be successful. It may take a little time ,
better success later than instant failure
2007-01-26 08:57:45 · answer #3 · answered by t-bone 5 · 0⤊ 0⤋
Go to http://goodkeywords.com and get thier free keyword tool.
Find out what people are looking for pertaining to what you are offering.
Here is another place to search
https://adwords.google.com/select/KeywordToolExternal
Determine what words or phrases people are typing in to find what you have.
Then see how many people are adverstising on google adwords for what you have. Google adwords allows you to target specific markets and specific cities.
This is the fastest way to reach a market online.
2007-01-26 09:30:28 · answer #4 · answered by tcoyc 1 · 0⤊ 0⤋
Direct mail.
Build a good list in your target community. Develop a good short letter and let it rip.
Don't forget that a 1% return is considered good, so I would suggest a list of 10,000 to start.
Good luck.
2007-01-26 08:35:59 · answer #5 · answered by PeaceNow 2 · 0⤊ 0⤋
print bumper stickers..negotiate with your local cab or bus companies to have them on their windshields..they are large in numbers..and they go everywhere..or here is another original idea..how about come out with matchbox with advert on the box..and its given free everywhere..its cheap..and i am sure people will atleast read the ad once..imagine 50 matches in a box..they will carry it and look at it atleast 50 times!...e-mail me at ally_merc@yahoo.co.uk for more great ideas..
2007-01-28 20:14:41 · answer #6 · answered by merc 2 · 0⤊ 0⤋
Contact at topindianseo@gmail.com
2007-01-26 19:40:37 · answer #7 · answered by Pushpendra Singh Sisodia 6 · 0⤊ 0⤋
Sure! go to a site like this one http://www.fairplaymusicalgifts.com/ and have them write a jingle for you. I think they also write jingles?
2007-01-26 13:09:31 · answer #8 · answered by GW 3 · 0⤊ 0⤋
I got one!
Don't you give up! We won't give up on you!
Do you do SSD?
Do you represent veterans in their fight for VA disability?
e-mail me please!
2007-01-26 08:37:44 · answer #9 · answered by James O only logical answer D 4 · 0⤊ 0⤋