SWOT for KFC in Malaysia?

Answer 1

S
- International Brand with good reputation.
- A common but extraordinary place:
(My friend, a university lecturer attended an international computer conference in Pakistan two years ago, participants were from all over the world, they tried to find a place for dinner and chatting after the seminar which could suit all races from all over the world. After walk around the town, they found that some participants did not used to local food, some do not like asia food, some places are dirty,etc. Finally, they chose KFC - the common place for people around the world)

W
-Recently, I noticed that the a few outlets are located too close. For example, the two KFC outlets Taman Equine, Seri Kembangan, Selangor. One outlet is located inside the Jusco Shopping Centre, another one located beside the Petronas station.

The distance between both outlets are so close, less than 200 meter away.

It seems unfair for the franchisee (sorry, I am not sure whether both outlets are branch or franchise, please check).

Whether both outlets are branch or franchise, such practise will definitely increase the unsecure feeling among current and future franchisee of KFC.

One McDonald's restaurant is located near the Jusco shopping centre. But there is no McDonald's restaurant inside Jusco shopping centre.

O
-Internet
Online printout KFC coupon helps KFC promote her new products a lot. It is amazing. Use the power of internet to get close to the customers.

T
-"Healthy living with less or no meat"might become future trend.

More and more vegetarian restaurants can be seen around major cities in Malaysia.