Does anyone know how do companies use special charges to influence investors' perceptions regarding company value?
2007-01-25 09:36:09 · 3 answers · asked by Munch_101 1 in Business & Finance ➔ Other - Business & Finance
When I used to work for Countrywide Home Loans, they would show investor accounting postings of payments on random homeowners accounts. When the accounts were proposed to buyers/lenders, it showed that the customers payments were all made on time, due to some investor accounting payment postings. Of course, they would want to purchase good paying customers mortgage accounts. Believe me, that was not fun explaining why there is a investor accounting posting on Mr. Customers statement.
2007-02-02 08:00:32 · answer #1 · answered by sorrowlaughed25 3 · 0⤊ 0⤋
This answer comes from a marketing class I took...Warehouse clubs (Sam's, CostCo, etc) use membership fees to boost perceived value in there services and products. Since the customer has to put up their money before they are a member, it enhances the customers percieved value of the company and builds strong customer loyalty. Customer's feel they are getting great deals by shopping at these warehouse stores. Since they have already paid the fee upfront, they don't want to go anywhere else because they want to get the maximum value for the fee they paid.
2007-01-25 09:50:45 · answer #2 · answered by George V 1 · 0⤊ 0⤋
i think i know what you are asking. like when a bank slips in fees for using an automated teller(MAC machine) it is just one more way they make money that adds o their bottom line, therefore increasing company value.
2007-01-25 09:42:42 · answer #3 · answered by therernonameleft 4 · 0⤊ 0⤋